Sucking Did you see the Despatches programme?
Items are out of season/discontinued products. I agree there is nothing wrong with that if you are happy to buy it. TKM make their own clothes and stick random price tags on them - 189 pounds now selling for 19 pounds. They are operating in much the same way as the outlets and as long as people ignore the random numbers they put on their price tags and pay only as much as they think the item is worth to them, that is also fine.
The troubling part of the programme said that the items being sold as 'genuine designer' brands aren't the same quality as the original item. For example, a particular jacket sold for 200 pounds now being sold for 30 pounds in TKM is because the original jacket's material is goosedown while the cheaper item is cotton.
This is worth a read.
www.channel4.com/info/press/news/c4-dispatches-unwraps-concerns-about-pricing-and-labelling-at-tk-maxx
TK Maxx emphasise that they Deal Direct with Designers.
Channel 4 Dispatches spoke to a former insider at the Nicole Fahri brand who used to produce versions of the designers diffusion line for TK Maxx until she left the fashion industry in 2009. (Since the insider worked there, the Nicole Fahri brand has changed ownership.)
She revealed to Dispatches that TK Maxx would get a bespoke line to fit their price.
The former production manager speaking about her experience up to 2009 explained that at every stage of the process they tried to save money and as a result it was basically a ‘different product’:
“Well, you work back the price… So if TK Maxx want to retail something at £10, then we know we’ve got to sell it to them at say £5…. in order to make the money that we need to make…and the money that TK Maxx needs to make, and then that is like the target price, that I work with all the different factories, someone’s got to hit that price for me to be able to make that garment…
“First thing we look at is fabric- because that’s usually the biggest cost within a garment – Then you look at the way the fabric is produced, you might look at ways of dying the fabric, that might be less expensive.”
The actual shape of the garment the pattern –- you can simplify the pattern a lot – and that will lower the amount of man hours going in at the factory… Yeah, everything is looked at – the way the garment is branded example - if there’s an embroidery on it you might change that for a printed logo…to save money…you might change some beautiful real shell buttons for some imitation shell buttons or some plastic buttons… It’s a different product basically.”
Since the insider worked there, the Nicole Fahri brand has changed ownership, and the current brand owners stress they do not and never have made products for TK Maxx, indeed they say they don’t make “cheaper level products” for any company whatsoever.
TK Maxx confirmed they were supplied bespoke Nicole Farhi products until July 2010. They told us they buy “from all types of ranges of goods made available… by brands…No-one is being misled…”./ They told us they deliver “high standards of value” and said “we strive to ensure that our customers are properly informed about the products they purchase from us./ Further we work closely with Trading Standards to help us to do the right thing for our shoppers”