Bet that's it you know.
I saw a programme about George Davis and his Midas touch (next,George,per una) initially it works but after a while...he said that his success was down to the fact that he knew what women wanted, he was holding an ankle length wierd textured fabric skirt that they have been reeling out every year....when they opened a George V shop in my town I wandered in on the opening day and he was there, I felt like telling him where he was going wrong....soooooo tempting.