Seriously researching the possibility of a children's clothes shop in my local, pretty affluent, town.
I know what I like - I have what borders on an obsession for nice children's clothes, but I'd like to canvas your opinions.
I would not want to stock any of the following brands, for varying reasons:
Joules
Oilily
Ikks
Pampolina
Jean Bourget
or any of the ridiculously expensive, froufrou designer brands (like D&G, Miss Dior etc)
I favour mid-priced, individual, age-appropriate clothes and am particularly partial to Scandinavian and French childrenswear.
Share your favourites with me (links to sites would be good)