It's weird, isn't it, why this not-very-small market hasn't been tapped properly.
If I could get my hands on a good, totally waterproof, breathable not short, proportionally-sized coat with a warm lining - I would PAY for it. And then when I knew it was good, I would buy another one is a different colour and maybe a different style. I'd go on buying them until I died fgs because let's face it, the weather isn't going to miraculously improve in my lifetime.
(I was hopeful for the Grace but it failed because the sizing was crap. I'd have bought a couple for the autumn/spring changeover season if it had been properly sized. I imagine if you are 5'4" and very slim it is great.)
Same with proper, wool underlayers. I need them in my draughty house. I need them outdoors. I am quite tall and not slim, so a really fine jersey knit top that is properly long is a good thing. I'd buy loads. I did find one last year from Icebreaker but mostly their collection wasn't long enough, and the one I did find is ok but the trims are not well-made enough: they rub and itch. It wasn't cheap and I won't buy from them again because they haven't paid attention to what makes the seams comfortable - a really stupid plan when you consider it has to be worn next to the skin.
Maybe the problem is that they assume that everyone lives in warm houses with double glazing, and only goes outside to get to the car/to the next building. My life is nothing like that and I'm not that unusual!
Anyway I decided this year to go for a wool coat. I don't really want one, I want goretex that looks good and fits. I think if the Wakefield isn't breathable then I won't try it, though it looks good.
And then next year I shall launch my own line and sit back on piles of money