It needs to be white, make it in other colours too if you want but I'll only buy a white fridge or fridge freezer.
There would be none of that rubbish printed-on-the-surface writing on it, which fades after a few cleans & irritates me to death. If you want me to display your brand, put an inset that lies flush with the surface on it - no sticky out badges I have to scrub either.
If you sold fridge/freezer door skins like the ones I've got on my kindle & laptop I'd be very tempted to buy those, especially if they are easy to take off & change.
Right now I'd like some with a whiteboard or chalkboard finish on them.
I'm also currently fond of the Van Gogh Blossoming Almond Tree.
Nice solid handles - if you want to sell optional ones at a reasonable price in different styles I'd be interested in that, so some in white, some in chrome - basically the colours I might have in my kitchen on the cabinet doors.
I want it to have 2 doors so I can just open one of them to get something out not the whole thing, both of which have really solid shelves at the bottom that can hold 6 pint bottles of milk or wine bottles.
That means good quality hinges so they can take the weight.
Any door shelves above those need to have high enough sides that if I put a condiment bottle in it, the bottle doesn't come flying out when the door is opened.
It needs a decent lighting strip down the full length centre of the back of the fridge (or each side) to make midnight snacking easier.
2 decent depth salad drawers at the bottom, a full width medium depth drawer above that & 2 smaller depth drawers above that with a solid glass shelf between each.
If I want to keep meat in one of the shallower drawers & it's leaked in there, I don't want to risk spillage onto my veggies when I pull it out.
No weird 'design' feature mouldings in any of the plastic that catch dirt & are difficult to get at to wash.
Doors must open at least 180 degrees.
Ideally, shelves would have slots to slide into on one side with a small extra gap at the top of the slot to give room to tilt(e.g. the left) & a lip to sit on on the other side (e.g. the right) so that they could be tilted to remove them if the door opening is restricted due to kitchen layout, rather than having to pull the fridge out to get at the doors if it's between two cabinets or whatever.
An alarm that sounds if the door is left open for longer than 3 minutes, so if the kids leave the door open I'll know the same day.
An egg storage box that actually looks as if it was manufactured to fit the fridge it's in which will hold 15 eggs. This should be removable for those who don't keep eggs in the fridge & a useful door shelf left.
The ability to put wine bottles/fizzy drink bottles standing upright on the bottom shelf without having to remove ALL the other shelves & put the food in a different fridge, even if that's only in one side of the fridge because e.g. the next shelf up is in 2 pieces so I can just remove half a shelf to make the space
No digital displays & led lights to attract children & make them want to press buttons even if serious gymnastics is required to get to them, I've lived for years without this information I'm happy as long as the fridge is doing it's job.
A built in toddler proof lock would be good too.
A 5 year guarantee as a minimum & AAA+ or whatever the newest highly efficient rating is
If it's a fridge/freezer, then the freezer needs to be as big storage wise as the fridge, not half the size & also requires alarms & toddler proof lock.
I prefer drawers to doors for a freezer.
Two would be good, especially if the top one which would be about a third of the freezer space had an option (hidden somewhere no kid could get it by mistake) that swapped it to functioning as a big fridge drawer instead of freezer.
At Christmas, Easter or Birthday time I suddenly need A LOT more fridge space, the rest of the year I'm filling my freezer with bargains.
No ice making thingy.
A slim slidable or removable shelf at the top of the biggest freezer drawer that is deep enough for me to put ice cube trays on if I want to make some, but designed so I can store a big pizza in it instead.
Of course, room for a big pizza with space to put a couple of ice cube trays beside it or a couple of icecreams as well would be ideal.
Must be frost free.
Must also be very quiet & cost less than £1000, available for free next day delivery with a 1 hour delivery slot given when you order that is stuck to (including taking away the old one for free & unpacking & taking away the packaging the new one comes in)
If it's delivered by Jensen Ackles & Colin Farrell then it would be perfect.