I have a teenage DD, she's 14. I watched the video and thought 'so what'?
~ Would you share it with your teenage DC (if you have one/will have one soon!)?
A - I did show it to her and she was confused as to what on earth it was I was showing her until the writing came up at the end. Even then she thought it was an advert to try to put teens off drugs, girls at that too.
~ Would you use it as a conversation starter about the topic of running away from home?
A - No, it was not relevant in the least. We've talked about her running away already.
~ This has been classified as Cert 15 for cinema use, do you agree? At what age do you think it would be appropriate for children to see it?
A - I wouldn't show it in a cinema as a 'runaway' advisory ad... it's just wrong
~ Do you think the video should be shown at school?
A - Not as a runaway ad. I just don't think much of this, it's not shocking, it's more like something you'd see for a 'don't do drink or drugs' ad campaign IMO.
I get the hint at the prostitution at the end, that's where she might end up to feed her 'habit', a habit that we see once? It's not hardcore enough.
I don't think it hits hard enough, my DD wasn't shocked or even upset after watching it, she wasn't even sure what the point was until the end when the writing came on the screen.
There needs to be shots of worried parent(s), family, friends, calls being made. Have you seen X? The shots of the teen looking for somewhere to sleep, eat. Ditch the music, it's all a bit timid. My DD said that watching that wouldn't make her think twice about leaving.
I also think that there needs to be helpline numbers, local schemes in local areas for parents AND children to call for help and support.
It needs to show more time, teens don't JUST run away, for one night of drugs and grooming into prostitution... there's a lot more to it. It needs to show more devastation, more shock IMO.