Please or to access all these features

Sponsored threads

This topic is for sponsored discussions. If you'd like to run one with us, please email [email protected].

See all MNHQ comments on this thread

NOW CLOSED Take a look at Fiat's viral video "The Motherhood" and tell us what motherhood means to you - there's a £200 Mamas & Papas voucher to be won!

192 replies

KatieBMumsnet · 19/12/2012 09:57

In anticipation of the launch of the new Fiat 500L next year, the folks at Fiat have released a video showcasing what motherhood is like for one woman. Here's what they say: "We hope that by exaggerating the reality of embracing a new life stage in this viral will raise a knowing smile from mums everywhere."

Please take a couple of minutes of your time (well 3.12 to be precise) to and come back to this thread to tell us your thoughts on the joys of motherhood. Are there any parts in the video that you feel sum you up? Was there anything you particularly related to? What line do you think is missing from the song? We know this may not be everyone's cup of tea, so if you don't think this portrays motherhood in your eyes, what does? How would you describe how being a mum makes you feel? What are the highs and lows of life post children vs life before?

We want to know how Mumsnetters describe motherhood, so please add your comments below.

Everyone who adds a comment to this thread will be entered into a prize draw where one winner will receive a £200 Mamas & Papas voucher.

Thanks and good luck with the prize draw!

MNHQ

OP posts:
sockmonkey · 20/12/2012 13:04

The funny thing was I was actually eating a left over fish finger while I watched it.

Motherhood really is life changing, there is no going back, but who would want to Grin

firawla · 20/12/2012 13:56

I found it quite funny, can relate to all the mess spread around everywhere. I have 3 under 5 and constantly having to clean up after them.

Don't see it really related to the car, I like the idea pp bluelights said about actually showing them using the car and what a difference it makes to her as a mum, sure that could have been included and still kept to the same funny type of style.

The lyrics i didnt like was orgasm faking why should that have to be the case for mothers! But overall, i liked the video.

I dont think motherhood necessarily means putting yourself last, but it does mean putting the children mostly first, and i think its just something that take over your whole life and changes your life. chaotic loud busy and messy, especially with a few small children, but overall great. For me motherhood defines my life really, i had them young, ive never worked - motherhood is what i do and what i am. I love it although they drive me crazy from time to time!

MistletoeAndTomHardyPlease · 20/12/2012 14:26

I quite liked it, but cringed a bit as she couldn't rap. She was too slim and well groomed for what she was trying to say!?

Her face was too static,

Why orgasm faker? Found that a bit weird and off topic?!

Can't afford a car for my 4 kids so am not in the market to be impressed anyways.

What is motherhood to me?

Doing the best for my kids that I can do and trying to keep myself happy so they have a positive mummy to look up to.

BlipbipMerrynHigh · 20/12/2012 14:35

I enjoyed it. I identified with some of it, some I think is a bit cliché - 'orgasm faker'. I wish I could look as good as her but I'm not selling a car...

BlipbipMerrynHigh · 20/12/2012 14:36

Motherhood to me is compromise.

DeGlitterBug · 20/12/2012 15:04

I liked it, it made me laugh. Didn't like the line about breastfeeding crime, nor the fact that she kept going on about expressing. Nor the orgasm faker line.

Motherhood to me means enormous privilege and loads of fun!

PeazlyPops · 20/12/2012 15:11

I thought it was a terrible advert. Patronising and too try-hard. It made me feel really uncomfortable.. It's very cringy.

purplemonstermum · 20/12/2012 16:18

Parts of the video are (mildly) amusing BUT i think there are limitations too:
How would you get 3 children, luggage etc in that car???
Why doesn't she look like any of the mothers i know (she is too thin, her hair is too perfect, she is ? too young??)
Why is it all about her role as a mother?? Doesn't she have any other parts to her life e.g. partner, friend, sister, daughter etc? for me motherhood is just 1 part of who i am - i also work and i have other relationships in my life too besides those with my children...all of which makes me stressed but (I think, hope?) a better parent too...
The video seems quite focused on the stresses of parenting babies/very young children but at least 2 of the children in the video looked to be school age...which means that by baby no 3 most of those stresses to do with caring for a newborn/toddler probably wouldn't phase her any more!

For me it didn't really match my experience of motherhood, which (yes admittedly) can be stressful at times (not always for the reasons mentioned in the song) but is also joyful and rewarding (albeit sometimes in small doses!) IMO the video was a very one-sided view of being a parent.

Motherhood is juggling...in a nutshell. Sometimes successfully and probably more often badly!

Oscarandelliesmum · 20/12/2012 17:03

I thought it was amusing and it made my six year old ds howl with laughter. However, agree that woman is too groomed and car is a tad small....although all five if us squeeze into a kia picanto. not comfortably , but we do it!

MrsHoarder · 20/12/2012 17:31

The rap is awful and I saw no reason to buy the car: no suggestion that the children would all fit in (they are hanging out of the window). They really need to either pitch the car as an escape from the demands of motherhood or as being a bit like the snot stained sack.

MrsHoarder · 20/12/2012 17:32

What does motherhood mean to me: deep love and priority for my DS, but also a dramatic loss of freedom.

ColdWinterMorning · 20/12/2012 18:06

I thought the ad was funny. I didn't get what was said in the original post, though - exaggeration, what exaggeration?

poorbutrich · 20/12/2012 18:09

I am still humming it - very catchy!

Motherhood to me is a blessing - I never really felt that I was cut out to be a mum (and I still don't!), and am surprised at how much I enjoy it and love to spend time with my little one. Ds turned one yesterday and on the one hand, I can't quite understand where that year has gone, and it's also been a fog of broken nights, the panic when he's not been well, constantly worrying that I'm not doing my best for him and holding his hand through one of the most important development stages of his life.

janglebells2013 · 20/12/2012 19:37

it was ok, i liked the part near the end most which was more dancy, thought there was too much in the lyrics to try to take in, and thought it did put a negative light on motherhood.

motherhood to me means being continually switched on and one step ahead, anticipating whats next and preparation, its about giving your all, its about letting go of those things which don't matter or which are secondary and about the joy of bringing life into the world

spg · 20/12/2012 20:14

There were certainly bits that I could related to: the mess, change of priorities, eating leftovers or rather not feeling like eating at all...

Liked the tune of the refrain, though not necessarily the rap..i thought it obscured the lyrics too much..

The lady in the video could have possibly worn more realistic outfits, perhaps..

Nice one, overall

eteo · 20/12/2012 20:34

i love this video and the rap. but dun think she suit the part. she look too clean.

for me, motherhood is 24/7 non stop. rewarding but tiring.

Yogagirl17 · 20/12/2012 21:02

I like the song/rap - it's very funny - but I don't really like the mum. She doesn't look like she can actually relate to the words she's saying - she's far too clean and shiny and together. The thing that's missing from the video is teenagers. I thought the baby and toddler years were hard but now the hormones have invaded our home and...oh my goodness!

lorisparkle · 20/12/2012 21:50

The video - had some funny parts that I could relate to however the rap did not always fit with the images ie the type of car (not really what a family with a baby and two children would have), the mother (if life is really how she described then how could she be so clean, slim, well dressed, beautiful hair / make up etc).

Motherhood - hard work, never ending (both in rewards and challenges), putting the needs of your children first, a bit like spinning plates (if you spend too much time spinning one plate then the others all fall crashing to the ground!), fun, constantly changing, fantastic!

fuzzywuzzy · 21/12/2012 00:09

It's very funny & is all over Facebook right now.

The mother is too clean, well dressed & with it, as are the kids and the house!

I think it's scared a few friends who have strange rose tinted notions of motherhood.

The rap is spot on.

Hopezibah · 21/12/2012 01:09

Overall I liked the video even though i wouldn't necessarily relate to that style of music - i liked the lyrics and could laugh along with it. I remember the 'mom song' from a few years back - and that one i really loved and found soooo funny.

Are there any parts in the video that you feel sum you up? Was there anything you particularly related to?

I liked the references to expressing milk, and comparing c-section / episiotomy scars. I could also really relate to the sick everywhere and kids getting the laptop grubby!

What are the highs and lows of life post children vs life before?
Highs are things like xmas, birthdays, seasons of the year etc all become more special with kids. You just can't remember life before them as it is like they have always been here. I suppose the high point of before kids was less money worries and easier to travel / go on holidays.

low point of having kids is when they are poorly - it is horrid as you want to make them better but you can't. Low point of pre-kids is looking back life must have been so boring even though i didn't realise it as kids just add so much to our lives.

Overall great video - capturing some funny moments.

Lozmatoz · 21/12/2012 06:46

Absolutely brilliant! No time to write more, I have snot to wipe up and a poopey nappy to change.

HandbagCrab · 21/12/2012 09:25

I don't think it classes as viral if the company are promoting it themselves. Anyway...

It's incredibly trite, it's nowhere near as clever as it thinks it is and I actually found it boring. A load of rhyming cliches in an ikea house in front of a hatchback, how far advertising to women has come! I assume from the advert she is a single mum too?

I am a person who is a mum. I love my son more than anything and I would do anything for him but that does not mean I will martyr myself. I still have nights out, spend money on myself, do adult things in my spare time alongside rhyme time and soft play. It doesn't have to be one or the other and it really annoys me that women with children are portrayed in the media as the perfect mother who squishes down anything to do with herself to spend her all on her family or the supermother who is perfect in every single way that is valued in a supermum (beautiful, rich, fantastic job, wonderful children, amazing husband, gorgeous home etc etc). I'd much prefer advertising that represents mums as being fully rounded individuals.

elastamum · 21/12/2012 09:32

Liked the concept, but its a shame the team making it weren't brave enough to make it a bit more 'real'. She is way too perfect. Could have gone for someone more like a real mum which would ahve made it a lot funnier.

Also, not sure they have their positioning right. The car doesnt really work for a mum with 3 kids. (Marketing Dir BTW)

anniewoo · 21/12/2012 09:52

Very cute car. Not the target market? Still think the car is too small for 3 children.
Children = precious cargo. Wouldn't feel safe with big juggernauts on either side of me on the motorway/autobahn in it.

FloatyBeatie · 21/12/2012 10:32

There is such a slew of these mother-does-it-all-in-state-of-humorous-exhaustion ads at the moment. Most of them are Christmas ones, but the most depressing one of all is where an ill mother is providing cold cures for children and a husband who is kneeling behind her and being dragged along by her effort -- then at the end she passes him a cuppa she has made for him.

I know they are all playing to exactly the kind of weary black humour you see on parenting forums, which are a massive resource for them. But they are also using that humour to reinforce a message that the whole domestic sphere is woman's work. They make me feel guilty and defeated -- not really sentiments that will bind me to the Fiat brand