I am chuckling at how familiar lots of these comments are, we have also sadly had a chocolate reindeer go MIA in the last few days
We've been shopping at Aldi for the last few months, switched from sainsburys and Ocado, although once a month I still do an online shop at one of those to stock up on products other people have already mentioned that Aldi don't do : canned pulses, lentils, plain cous-cous, Thai curry paste, frozen pastry etc.
Aside from those I am LOVING almost everything else we have bought (aside from the houmous), I've also worked out we have been saving at least £20 per week on every shop. Favourites include; cereals, brioche, part baked rolls, cereal bars, fruit and veg (most for 69p!), cold meats, cheeses, pâté, yoghurts, olive oil, passata, eggs, disco biscuits, lemon and lime sports drinks, kids love the squash, nuts, crisps, pork steaks, smoked salmon, frozen fish, cornettoes, baking staples like sugar and flour. The beef in my local store is locally sourced and very good. The free range chicken is excellent value and I really like the bacon.
DH is obsessed with the Torchon Ham, corned beef and the Jelly Beans.
All of the household stuff and toiletries we have tried have been excellent. The washing up liquid and dishwasher tablets deserve the awards. The Lacura skin care and hair care ranges are brilliant value (love the 'herbal' shampoo at the moment).
Christmas wise we are not doing dinner this year but if we were we would definitely use Aldi. I have already stocked up on cards, wrap, choc santas, tree chocs, coins, cheese biscuits etc and will be buying the pannetonne and probably the Stollen.
Best bargains from Aldi:child's thermal underwear sets I bought the other week and winter running gear, especially the running socks, did a half marathon in them the other week and no blisters!
To attract more customers something Aldi may consider could be a points card or something? Lots of people I have recommended Aldi to won't go there as they are obsessed with collecting club card/ nectar points. We still collect through the massive amounts of petrol we use every month so don't really notice but it really seems to matter to some people.
Money saving tip- get invited somewhere for Xmas dinner and arrive bearing gifts of Aldi Prosecco and the Chocolate sea-shells
. Also 2 years ago when we were really skint we baked loads of Xmas biscuits and put them in £1 Kilner jar from wilkinsons which DD decorated, then gave these to all most relatives along with a nice framed photo of the DCs. Only left children to buy for. People appreciate gifts you have put time and effort into rather than money!