~ Have you ever bought any M&S Kidswear? What's your overall opinion of it? If you're a regular buyer, what makes you buy? If you're not, is there anything specific that's stopping you? What other brands/shops do you buy kids' clothes from?
Regularly buy as there is a shop very close to me - I grocery shop online so am not regularly in a supermarket, which would probably be alternative place to shop. I also get alot of charity shop stuff- but less now for older DS1 (coming up 6) as there is much less about for older children.
M&S has overall decent quality. Almost all DS1's school uniform is from there. Washes well. School trousers go through at the knees (should have an internal patch/lining). Cheap school uniform looks so shoddy it is see-through though - I haven't bought that.
Have had one pair of school shoes from there - were good. I'd like to buy again - but no gore-tex / waterproof winter school shoes.
Sizing seems a little odd - DS1 seems to need up an age size in tops and down a size in trousers.
Biggest disappointment is that there is far to much branded / cartoon character / slogan stuff in the non-uniform stuff - continues to surprise me that even M&S clothes are like this. I want much more plain / bright coloured kids stuff. I'd like them to go more 'scandinavian kidswear' style and less 'primark' style. Also so much fussy detail with fakey pockets etc. Cut the design crap and just put the money in to the fabric quality...
Also could only find 'shower proof' and no waterproof winter coats there. And no lined trousers. This is Scotland - would have thought that stock would be obvious.
~ When you're shopping for kids' clothes, what are the most important factors? Is it cost, quality, colour/design, style or brand/label? Or a complicated combination of all of those?!
Cost, quality and style. Style as in looks 'childlike' and not covered in slogans / characters etc. I don't want to pay for Thomas the Tank royalties. I don't want to pay for fussiness that isn't functional. I want to pay for decent fabric and washability.
~ Do you tend to shop in store or online for kids' clothes and why? If you shop in store, do you look online at what items you might buy beforehand, or do you tend to go and see what takes your/your DC's fancy?
Generally in store, and don't really plan in advance - have an idea along lines of "DS1 needs next-size jeans and long sleeve t's". Online if have any very specifc requirement. Generally don't involve DCs in decision - they are young (3 & 5) and not very interested.
~ Is there anything that you think M&S could do to encourage you to buy their kidswear? Or buy it more often if you already buy it? Is there anything missing from their kidswear ranges that you'd like to see more of? Do you think they cater for certain ages better than others? Or for boys better than girls or vice versa?
For boys - plain, colourful clothes in good quality fabric that wash well. Coats selection could be miles better. Shoes, socks & pants could be much better organised as racks always v messy and can never find the right sizes.
~ Thinking specifically about the M&S baby ranges, what's your overall opinion of these? Do you think there's enough variety? Is there anything you'd like to see more of?
Baby ranges (for young babies) were nice quality - babygros particularly nice. But quite pricy compared to primark etc, and not much advantage in having top quality for youngest babies who give no wear to clothes but just grow & grow. Primark was top choice for young toddler trousers - lined trousers for £1.50 in v soft fabric were handed down between two of my DS's and were top favourites. M&S trousers for this age group were too structured / stiff / lumpy feeling.