I'm in the 'CC is cruel' camp (in general - see disclaimer below). DS is 10 m.o., slept through on 3 nights (I didn't!) but has averaged between 2 and 5 wakings the rest of the time, with the extreme being upward of 8 wakings.
I had success with now 10 m.o. DS using No Cry Sleep Solution techniques i.e. settle without feeding unless he was insistent. I also did a bit of PUPD, but only when he woke - not at bedtime when I'd feed him to sleep. I saw improvement in a few days and in a couple of weeks he'd gone from 6-7 wakings a night to 2 (only one of which was in 'my' night, for a feed). I think he still needs this one feed - it's usually around 4 - 4.30am.
Getting his nap routine right was one of the main reasons it worked though - before this, because he didn't get enough daytime sleep, and his days weren't in a regular pattern, he woke frequently at night due to overtiredness.
For us the right routine was up at 6.30, then naps at 9am (for 45 mins) and then 1pm (for 2 hours). Before that I'd been trying to follow his tired signs, which usually meant 3 x 45 min naps, which wasn't enough. Changing to scheduled naps really helped him, as did making sure that bedtime was early enough.
At 10 months you're probably feeling the effects of the second half of the 9 month sleep regression, as the second developmental spurt causing it isn't till 46 weeks. My just-turned 10 m.o. has just started sleeping badly again because of this.
If they're poor sleepers, the habits of waking often persist when the developmental spurt is over until you help them sleep a bit better (well, my DS's do, anyway).
There's more information about the sleep regression here, here and here.
mrsjuan, there is a theory that some babies need to cry to release tension and relax, whereas others (like my DS) increase tension by crying. IMO controlled crying means making a (tension releasing) baby scream for possibly hours until they eventually conk out with exhaustion. Letting a tension releaser whinge / fuss / complain a bit before going to sleep isn't CC. It sounds as if your DD is a tension releaser. :)
There's more info about these differences on the AskMoxie blog.
She has some suggestions about how to know which sort of baby yours is, and says that if you have a tension releaser you would indeed be daft to hold out for no crying at bedtime. (But she still disagrees with CC for tension increasers.)
HTH