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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
LevitatingCopy · 05/09/2009 13:13

MP - imo good call re not doing the column. You would have potentially done a great job, but it would be a nightmare brief to fulfil, given the concerns of so many MNers re a) the Daily Mail and b) being 'exposed' in the national press and c) the expectation to have full approval from anyone you quoted. Oh and fwiw I'd ignore the rather sour comments you've received about not being a 'real' journalist

MNHQ - hope the poll comes out unambiguously for knocking the whole thing on the head as it would save everyone so much grief. I did originally think that a MN-generated column would not be so bad (due to being able to put other POVs in DM etc) but now I'm not sure it's workable. I don't have strong feelings about it, but that's only because I'm a bit shallow and it's not my website! I do agree though with all MadameDefarge's points about branding.

Prunerz · 05/09/2009 13:14

Stripey, the last piece was about silly mums getting dolled up to drop their children off at school and the perils of not doing so.

A positive parenting piece could be interesting but I'd lay odds on it not happening.

nappyaddict · 05/09/2009 13:15

Well it says The Telegraph published their version at 7am on the 3rd. It doesn't say when the DM was published but it was updated at 10:33am also on the 3rd. Hard to say who nicked from who!

WebDude · 05/09/2009 13:19

Given the number of different articles in the DM (over weeks and months, which mention MN), StripeySuit, I don't think that requesting the DM desist from breaking copyright (by cribbing whole threads, or significant chunks) would 'deprive' the DM readership of articles which mention the MN website

The "On Mumsnet this week" idea, if it continues, certainly looks like 'getting into bed' with the DM by MN, and that level of cosiness is understandably abhorrent to a vociferous group, if not a clear majority of MN users.

To tie the MN site to the DM without similar ties to other papers with different social and political valus would likely have a negative effect on MN because many potential visitors/members would see it as standing for exactly the same values as the DM.

I doubt the DM would be swayed to a more moderate approach in news coverage, and question how much MN would benefit from such a close link.

Boco · 05/09/2009 13:23

stripey i suggested that mn imput into femail could be positive right at the beginning of this debate - several threads ago - and was told I was naive. And have actually changed my mind after reading the school run column, which paints mners and really quite shallow and stupid ladies. If you read the comments (the ones that aren't mners in disguise), the general reaction was 'how shallow'.

People aren't being denied the opportunity to join mn if the column is rejected, there are many other, better ways to gain publicity for mn I'm sure.

Boco · 05/09/2009 13:24

whoops, x-posted with prunerz making same point but better.

StripeySuit · 05/09/2009 13:25

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nappyaddict · 05/09/2009 13:26

Stripey It was written by Emily Andrews, not Leah Hardy.

franklymydear · 05/09/2009 13:28

You're surprised that MNers seem shallow? I find that odd. Many of the threads on here are gloriously vaccuous and in context of the fora are fine. But actually read what is written on many of those threads and MNers are mainly shallow

StripeySuit · 05/09/2009 13:28

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StripeySuit · 05/09/2009 13:29

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MrsEricBanaMT · 05/09/2009 13:30

The DM " is involved in continuous undermining of women, thinly veiled racism etc etc. "

See people are treating this as a fact when it is simply an opinion.

StripeySuit · 05/09/2009 13:33

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StripeySuit · 05/09/2009 13:35

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madameDefarge · 05/09/2009 13:36

but Stripey that is my point, we can get coverage in the DM, that is what press releases are for, and placing good, juicy interesting stories.

AitchwonderswhoFruitCrumbleis · 05/09/2009 13:38

i think it's a shame that MP has felt picked on sufficiently for her to back out of writing this. whether or not i think it's a good idea to affiliate to the DM aside (i've voted, but the poll is hideously slanted), she was shabbily treated last night by a few 'new' names.

i'm loathe to bring up the moldies thing but really you lot, if you're going to post then have some decency and put a 1 at the end of your old name, don't refer to years of history on here under an assumed name. it's mean and unbecoming.

I think at the end of the day any pretence towards 'democracy' is just that. MN is a business, it's up to HQ what they do, whether that is a good or bad business decision will pan out in the future.

but i don't like to see MP (or Justine for that matter) being chipped away at by people who aren't prepared to post under their recognised names. this is a debate about 'community', if we are to draw on the wisdom of the elders of that community then we have to at least know who we're speaking to.

Boco · 05/09/2009 13:42

But that article was based on tongue in cheek comments written on mn, not shallowness, it was a joke, which when put through the Daily Mail filter, came out as more of the same women hating other women stuff and completely missed the point.

We didnt' have every opportunity stripey, because there was never any guarantee that mp would have free reign to say what she wanted, femail person said 'throw something over and we'll see if we like it'.

madameDefarge · 05/09/2009 13:44

Yes, Aitch I agree. I have kept my name for all of this, and it has sometimes felt rather exposing.

As for MP. Whoever said that nonsense about only being worthy of being published with a track record, knows nothing about the media. Papers and magazines are always on the look out for fresh new voices, as the turnover of journos is inevitable in the industry.

And actually, MP does have a very good track record of providing consistant, witty and entertaining copy on a regular basis.

Nancy66 · 05/09/2009 13:46

Madame - press releases go straight in the bin!

madameDefarge · 05/09/2009 13:47

nancy, I know that a lot of them do, but you will admit that when you have build up a good relationship with a professional PR who knows what you are interested in and pitches ideas, you do indeed take notice.

StripeySuit · 05/09/2009 13:48

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Message withdrawn at poster's request.

Nancy66 · 05/09/2009 13:50

Madame - yes, but they really are few and far between.

WebDude · 05/09/2009 13:50

nappyaddict - newsnow.co.uk grabs web pages every 5 minutes or so. For the last few weeks where 'mumsnet' was in the headlines, the DM put theirs online at about 00:45

What not to wear on the school run (your pyjamas for a start)... The Daily Mail - Femail 01:36 3-Sep-09

What not to wear on the school run (your pyjamas for a start) The Daily Mail - Health 00:56 3-Sep-09

They keep the links for a few weeks but scan 36,000+ websites so they don't stay forever. If you have a 'keyword' (I chose 'pyjamas' for the results above) you may find the Telegraph's headline and time it was found. I did a quick search but didn't find anything from the Telegraph on that story shown in Newsnow.

DM copy: "I'm glammed up for shopwork I'm super scruffy at home around my two toddlers."

DT copy: "I'm glammed up for slopwork I'm super scruffy at home around my two toddlers."

However, the Telegraph article does have a link direct to the actual thread on MN, so if it was a partly copy and paste story, they did some checking first.

As for the 10:33 time, I think "last update" makes it plain (they might have had a type of "slopwork" and spotted it later when they saw the DT copy!)

madameDefarge · 05/09/2009 13:50

There are so many different aspects of this to take on board, and needs to met, often with clashing agendas, it makes the whole issue really thorny.

I would stick by the not a good partner for MN at all. But would love to see more pieces placed which did actually reflect the integrity and debate on MN.

WebDude · 05/09/2009 13:51

ooops - might have spotted the typo of "slopwork"

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