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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
oopsagainandagain · 05/09/2009 10:50

and i think it is a shame that the other DM readers on here aren't being as interested/vocal as DP... where ARE they all?

apprently 20% os people on here will be Dm readers....

I read it the other day, as i explained but i think the last time i read it was about 3-4 months ago.

i sometimes click on a link in another thread- and marvel at the vapidity of the sleb stuff... and get cross about the "unrepentant extended breast feedr" type stuff.
But i've never paid good money for it.

stillfrazzled · 05/09/2009 10:54

I did wonder about Justine's stat there. Does it include people like me, that follow links to DM in the In the News section to get cross (it's like squeezing spots, scratching mozzie bites or something) and then leave comments in the vain hope that an actual debate will start?

Because if so, the stat's a crock of shit. And in any case more of MN read the Grauniad (just barely) so is more of an argument NOT to.

Honestly, this is all such crap.

Blackduck · 05/09/2009 10:55

if the Daily Mail is the future I'm emigating.

oopsagainandagain · 05/09/2009 10:56

i wouldn't go to florida, blackduck

beaniebgivesupontheDMarsery · 05/09/2009 11:06

ROTFL at 'lefty liberals'

Chuck in a few 'Do-gooders' and 'PC gone mad' too, go on!

noddyholder · 05/09/2009 11:16

.

Boco · 05/09/2009 11:19

'most people i know don't want to live in a world surrounded by trannsexuals/illigal immigrants/dole scroungers/tree hugging loonys/jeremy kyle types..etc etc'

Oh lolololol
lol

lol

No one says thunk anymore, people used to say thunk a lot round here.

beaniebgivesupontheDMarsery · 05/09/2009 11:20

what's so bad about transexuals?

noddyholder · 05/09/2009 11:21

God that whole sentence is offensive on so many levels and yet also proves that if you read the rag for long enough it is as powerful as Derren Brown!Look into my pages ...

Blackduck · 05/09/2009 11:21

Boco I was going to do or funnily enough........

Boco · 05/09/2009 11:27

Maybe it was thud. Did i imagine thunk? [concussed]

Agree it's insulting on just so many levels. It's too easy to label a bunch of people and then decide they are To Blame, but it's a shitty way to see the world, or to read about the world.

Prunerz · 05/09/2009 11:35

I think we beat about the bush too much in falling over ourselves not to tar all DM readers with the stupid brush.

It takes a certain kind of disengagedness, lack of awareness of a bigger picture (politically and personally) to read the DM and say 'oh but I am not racist/misogynist/conservative so your argument doesn't stand up'. I mean, you can read it as an exercise in comparison with other entertainment media...I assume some people do.

'Stupid' is the wrong word, but I really do think that the sort of lack of critical faculties that mean people can just switch off the hate, let it wash over them, is a far more dangerous threat to the country than anything else at the moment.

noddyholder · 05/09/2009 11:41

I agree pruner you have to be dead inside somewhere

WebDude · 05/09/2009 12:30

Question of who writes it could be completely academic.

With 450 against at the time of writing, and a lower number in favour of a column with MN editorial control, it's far from impossible to expect that with just a mention of this thread in various other threads, more could vote no than all the rest put together.

I noted Justine's comment yesterday night, saying 'Ooops, the poll is still open' as if that was completely unknown - OK, maybe it was a hectic Friday for her, but I thought she'd have seen some 'this stinks' posts following an apparent 'cut and dried' decision made without getting to the final numbers!

I'd still like to know why she thought she could lump in the 'don't cares' with the 'yes, OK to have a column in DM' when they should clearly, IMHO, be ignored from either side of the divide, or if included, be split equally

Shame that MP has suffered attack and withdrawn from involvement (I think anyone dissing her could have been more diplomatic - just saying 'sort out who writes it later' would have hinted without an outright negative a view of MP's abilities)

NotPlayingAnyMore · 05/09/2009 12:31

I haven't read all of this thread but I have read all of Justine's posts, my opinion on which has mostly been voiced by others (this has been badly managed etc.), except for possibly this one:

"565 (yes with controls, don't mind current sitch, don't care) v 363 against"

Whoa there! "Don't care" doesn't = "for", which is vital to point out regardless of the result of the poll.

"Don't care" shouldn't have even been an option on the poll - those who don't care, don't vote.

The only thing I have to add is that if morningpaper does start writing for the Mail, I'll immediately be unsubscribing from her roundups. No offence MP.

beaniebgivesupontheDMarsery · 05/09/2009 12:33

I think there's a difference between reading it and buying it. I would never ever make it my newspaper of choice, I would never pick it over other papers in the newsagent. I would never have it as my only or main source of news. I can understand people reading it online or because they find it on a train but actually choosing it over other papers out there seems kind of mad!

stillfrazzled · 05/09/2009 12:43

Webdude or Notplaying, I think you put it very well. How about one of you starting a thread in Chat or other places reminding people to vote - and spelling out exactly how those votes will apparently be counted?

stillfrazzled · 05/09/2009 12:44

Oh, and could not agree more that Don't Cares don't get counted with anything as they are NOT a vote for a DM column.

Prunerz · 05/09/2009 12:54

I think it was a little ambitious of Justine to think that counting the 'don't cares' would slide past the ravening hordes

Ever feel that you are being underestimated? !

madameDefarge · 05/09/2009 12:55

Just to pick up on a couple of points that DP made.

Immigrant births have pushed the population beyond etc.

Now, this might well be true. The question is, is that actually a bad thing? The DM response is that it is appalling, and our country is being overrun by illegal immigrants etc etc and will never be the same again.

The bigger truth here is the population of the British isles is composed of wave after wave of immigration throughout its history Migration is a human activity that has been going on since we crawled out of the slime because the land was better suited.

Another viewpoint is that an increase in the birth rate is exactly what we need to keep this country going economically, to sustain the economy and to pay for all us oldies when we are dribbling in old peoples homes. We need a higher birth rate.

Just look at France, the birth rate was so low for so long the government gave people all sorts of incentives to have more than one or two children. Now the immigrant population is swelling the younger populace, those incentives are being withdrawn.

From my conversations with various politicos the feeling is that most know and appreciate we need economic migration in this country, but that the emotional bunker mentality perpetuated by the DM makes it very hard to have a rational public debate on it, and they are unwilling to risk their own careers or parties to take on the monster.

nappyaddict · 05/09/2009 12:58

MNHQ I was just wondering if The Telegraph had permission to print virtually the same article as the DM here or if not are you are going to speak with them aswell? It only seems fair if we are angry with the DM for breaking copyright law that we should be with The Telegraph aswell.

madameDefarge · 05/09/2009 13:01

And that is why the DM is so pernicious. It advocates stances that frequently bear no relation to the reality of a situation.

madameDefarge · 05/09/2009 13:05

Nappy, well spotted!

its quite standard for newspapers to nick each others fluffy furniture, we are just extra aware of this as it relates to MN.

But you are right, they are doing exactly the same! Although would we do them for nicking from MN, or would the DM do them for nicking from them?.....ooh, could go round in circles.

StripeySuit · 05/09/2009 13:07

This reply has been deleted

Message withdrawn at poster's request.

madameDefarge · 05/09/2009 13:12

Stripey, I agree that trying to reach dm readership on the interesting debates on MN is indeed a valid goal.

I would suggest that it is the manner in which this is done that makes all the difference.

Good PR could place many many stories worthy of debate with only bits and bobs of fair usage. They do have all those column inches to fill.

But from a PR point of view, a weekly column that only discusses them most frivolous of MN thoughts in not in the best of interests of getting more engagement with the DM femaie readership on more important issues.

Many ways to skin a cat, and all that.

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