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Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
oopsagainandagain · 05/09/2009 00:30

Thanks, Justine.
I appreciate the honesty...

I've been tryint to say this all along and i feel that we've been sidetracked ny the LH person initiall;y and now the MP/Dm relationship that is about to happen..

'tis very interesting.
Thanks again for deleting my posts.

LilyBolero · 05/09/2009 00:31

Justine, I do understand that. But I think this solution is the wrong one, it is leaping from a situation where the DM is using your material to a situation where you are in league with the DM, you are a partner and an ally, and therefore you are inextricably linked. Which is a FAR worse situation imo.

People should always be careful what they post. Because the press have ALWAYS used MN as a resource. And I think the situation with LH doing it was ideal - she is very sympathetic to the MN setup, but was very much a journalist 'dipping in' rather than MNHQ saying 'Here, Daily Mail, here's our weekly offering, we do hope you like it....'. And if LH was happy to change poster names, that is almost a fool-proof solution isn't it?

Feels all wrong to me this new solution.

madameDefarge · 05/09/2009 00:31
JustineMumsnet · 05/09/2009 00:31

LilyBolero
Justine, could you answer me a question please - why is it ok to boycott advertising for formula milk, or Amazon, but to contribute to the content of a publication which is far worse imo in that it spreads hatred and weakens women's self esteem?"

Hi Lily,
We boycott advertising for formula milk because it's misleading, Nestle because of the way they market it in the Third world.

Imo the DM isn't comparable - 20% of mnetters read it - but that's just my opiniion.

What really matters is Mnetters because if they vote no association then we won't have one.

OP posts:
oopsagainandagain · 05/09/2009 00:32
madameDefarge · 05/09/2009 00:34

yup, better get it all out before BA comes and wipes the floor with our Gallic pretentions!

LilyBolero · 05/09/2009 00:34

And the point of the 'voice not being representative of MN' - well what is? It is such a diverse place, I doubt that any article could possibly 'represent' MN. A witty MP style article might represent a little of the humour, but would miss some of the real camaraderie, support and friendship that exists, and that is the essence of MN. I know lots of people are unhappy at the idea that MN is characterised as being a place where 'people talk about bumsex'. For example.

But my point remains, why would you want to have a representative posting in the Daily Mail? Why not, if you want a weekly column, have one in the Guardian for example? I know it's all because of the circumstance, but I think MN has to be really careful here.

Will stop blethering on now!

LilyBolero · 05/09/2009 00:35

What about Amazon? Do you still boycott them? Don't you think the DM is misleading in the way it reports 'news'?

oopsagainandagain · 05/09/2009 00:35

So, if 20% of Mn read the Dm... desn't thant mean 80% DON'T read the DM??

In may case becuase it is a hate filled woman demeaning racist,homophobic piece of tat?

shall we do a poll on why we hate the DM?

MoochieHomma · 05/09/2009 00:36

This reply has been deleted

Message withdrawn

LilyBolero · 05/09/2009 00:36

And I would lay bets that over 20% of MNers use or have used formula milk!

(Not meaning to get at you Justine, sorry you've got all this on your return from holiday, hope it was a good holiday!).

madameDefarge · 05/09/2009 00:37

oops, lets go to a little jazz bar I know off Boulevard St Michel and moodily discuss how the media barons are eating the world...

JustineMumsnet · 05/09/2009 00:38

MoochieHomma we didn't start this - the Mail did - but it's happened and so now we're dealing with it (not ideally in some folks' eyes, clearly).

All I can say is that we've tried to be as open and honest about our thinking, our conversations and our motivations as we possibly can.

We've basically held a MN debate about it for 3 weeks. Plus there's a poll, of course, which is still open.

OP posts:
oopsagainandagain · 05/09/2009 00:38
madameDefarge · 05/09/2009 00:38

ROFL Moochie!

JustineMumsnet · 05/09/2009 00:40

oops - 72% (or something like that) of Mnetters don't read the Guardian - shall we do a poll on how much we hate them?

all I'm trying to say is that one in five of us do - that's quite a lot really given how few folks read a newspaper at all these days.

OP posts:
LilyBolero · 05/09/2009 00:41

If you need convincing of how the DM is misleading, have a look at this website MailWatch.

madameDefarge · 05/09/2009 00:41

Ah, no not that BA, t'other one. The good evening one.

oopsagainandagain · 05/09/2009 00:42
MoochieHomma · 05/09/2009 00:43

This reply has been deleted

Message withdrawn

spectacular · 05/09/2009 00:44

So 72% don't read the guardian and so MN doesn't do a link up.

BUT 80% don't read the DM but MN do!

madameDefarge · 05/09/2009 00:46

cocktail sobranies! Oh, the memories. Obviously not as cool as the black. but so pretty!

Prunerz · 05/09/2009 00:46

Spectacular, come and join me and a few others under this cloak of invisibility

oopsagainandagain · 05/09/2009 00:46

OH, do you know what?
i've eaten all me jaffas, it's 00.43 and now i'm trying to decide if i translated he words badger's arse correctly in french to impress a group of virtual people who are arguing about their word being used in the DM...

life is very very strange soemtimes

And i realised today that i have gone from actively telling all my mates to use MN to distancing myself from it... how sad is that

JustineMumsnet · 05/09/2009 00:47

Oops the poll is still open.

The Mail called today - we looked at the poll and said the way things are going the only way we could possibly sanction a column is that if Mn writes it - and even then maybe not (depending on the poll)
They suggested a dummy to see if they like it. (They may well not).

The reason for getting on with it is that it would be nice to get a solution sorted before next thursday and another column looms. If the poll which closes monday night says no association - we'll abide by it. (Remember only one vote each!).

OP posts:
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