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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
JustineMumsnet · 05/09/2009 00:05

Oops, you can be quoted to support an article but great swathes cannot be legally lifted.

Why so Onebat - the Mail is read v closely by govn - think everyone accepts that... you don't think a column about what's going on on MN this week would be clocked by teh politicos?

OP posts:
madameDefarge · 05/09/2009 00:07

So this will not benefit the Mn community at all.

If you campaign as Mumsnet, you campaign on behalf of the community. You represent the voice of Mumsnet.

Bringing in the DM as your new partner is not representing my voice, or the voices of many people here.

You would be using the 'clout' of the MN community voice to pursue your own campaigning agenda, and subverting that voice to that agenda.

Presumably government meetings are more fun if you can crawl up the food chain of who takes your calls because you have the DM on your side.

I think you should be proud of what you have already achieved, and build on that, not try to leapfrog on the back of the DM. I fear it may well backfire.

Prunerz · 05/09/2009 00:08

Justine: Oops makes a good point, that people within the media (and obv the govt, for highly dubious reasons) have a view of the DM that isn't necessarily shared by the general public. They pay well/it's an awesome professional machine/they have balls of steel mere mortals can only dream of/everyone listens to them: none of that is really relevant to most of the population.

So yes: I think people will at some level link MN and racism/intolerance/misogyny. Even if it's not logical.

madameDefarge · 05/09/2009 00:08

sorry, posted too soon.

Because it is precisely the independence of the MN voice that gives it such resonance. take that away, what's left? A DM lackey organisation.

LilyBolero · 05/09/2009 00:09

I do think it endorses the Daily Mail and what it stands for, because the Daily Mail survives because people pay for it. They pay for it because they want to read the articles inside. By supplying an article, MN is helping the Daily Mail to sell copies, as they are contributing to the volume of material to be sold. And it is indisputable that a lot of Daily Mail articles are thinly veiled criticisms of women, immigrants, asylum seekers, people living on benefits. There's a reason it's called the 'Daily Hate' by so many.

And whether an article submitted by MN is witty, humorous, or in any MN style or MP style, it doesn't get away from the fact that MN would have decided that they want to spend time submitting an article for the benefit of the Daily Mail.

MN's profile is high enough already surely. I really don't think it will give you any more 'political clout' - David Cameron has been on here! I think the profile of MN is abundantly high! But please don't be under any illusions that submitting such an article each week will do anything other than ally yourselves with a very right wing, very unpleasant media channel.

oopsagainandagain · 05/09/2009 00:09

Thanks, justine, So the DM actually have infrimged you copyright... but becuase of the half run poll on here and the call from the DM today, MN will no use the DM give itself further political clout for whatever campaigning MN wants to do??

But if another publication does the same- you'll take legal action?

or have i got this wrong?

I'm sad because it probably is the end for me, but i have to cme back evry now and then to check... and i get upset all over again

policywonk · 05/09/2009 00:09

Am fairly sure that 'OnebatWantsHoochie...' is Hoochie, not OneBat.

onebatmother · 05/09/2009 00:11

I'm onebat! Me! here!

brokenspacebar · 05/09/2009 00:11

justine - "20% odd of Mnetters read the mail IIRR" does that mean 20% have more clout than 80%?

MoochieHomma · 05/09/2009 00:12

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Prunerz · 05/09/2009 00:13

And the population is kind of split between those who don't understand why the Mail is vilified, and those who get it, really get it, and take the piss mercilessly.

So you are allied with an organ of comedy . How is that beneficial to you? This isn't face cream and increased sales, this is people reading about dim bints who get dressed up to drop their kids off at school....it's a joke. It's making your users - who are your bread and butter - into a joke.

brokenspacebar · 05/09/2009 00:15

Is the poll relevant anymore?

Is it first-past-the-post or proportional representation?
?

oopsagainandagain · 05/09/2009 00:15

and anyone watching tv in the last few years can't have missed IN the Thick of It- what politicians say and what they think is all completely different.

The media get played and feed off it all the time.

And there are some people on here, and not on here who find the whole media/politics/celeb thing so utterly utterly depressing it's untrue.

I came on here years ago for help and support and it ended up ebing a fantastically funny and sharp and deeply helpful place.... but now it's tainted and messed up for me- and i can see that's the case for alot of people.

I suppose i'm too niave to be involved in journaism, but i am cynical and feeling about it all tbh.

JustineMumsnet · 05/09/2009 00:15

madameDefarge
"So this will not benefit the Mn community at all.

If you campaign as Mumsnet, you campaign on behalf of the community. You represent the voice of Mumsnet.

Bringing in the DM as your new partner is not representing my voice, or the voices of many people here.

You would be using the 'clout' of the MN community voice to pursue your own campaigning agenda, and subverting that voice to that agenda.

Presumably government meetings are more fun if you can crawl up the food chain of who takes your calls because you have the DM on your side.

I think you should be proud of what you have already achieved, and build on that, not try to leapfrog on the back of the DM. I fear it may well backfire."

I didn't mean a campaign wouldn't benefit the mn community MD, obviously if we got somewhere with our miscarriage campaign it would benefit loads of women, just that there's no obvious direct benefit to our community from being in the DM - but there is a lobbying and influence benefit iyswim. And I'm not suggesting joint campaigns either! But yes I take on board the backfire comment - especially after this eve .

And yes I agree with bibbity - sorry we're not jumping ahead of the result - I'm just trying to explain myself out of a hole answer hypothetical questions being put to us.

OP posts:
oopsagainandagain · 05/09/2009 00:16

and prunerz- do you fancy a jaffa cake

madameDefarge · 05/09/2009 00:18

Justine, I hardly think government is wildly swayed by sleb gossip and school run uniforms...that's just the fluff. The real stuff they pay attention to is the issue-related coverage.

And having done my fair share of doing newspaper cuttings for influential people to read, I don't ever remember cutting out a piece on fake tans and running up to the big chiefs desk with it.

LilyBolero · 05/09/2009 00:21

Justine, could you answer me a question please - why is it ok to boycott advertising for formula milk, or Amazon, but to contribute to the content of a publication which is far worse imo in that it spreads hatred and weakens women's self esteem?

madameDefarge · 05/09/2009 00:22

I just think you should cherish your independence. Its the heart of Mumsnet.

Sigh.

oopsagainandagain · 05/09/2009 00:23

MD, i think you've just said what i was clumsily trying to say.

I expect it will make MN less of a political giant somehow- more on the level of gossipy silly women vs the smart, thoguhtful and intense women that many of us are

JustineMumsnet · 05/09/2009 00:25

LilyBolero yes I can see your argument - the point about MN writing/having control over the content was in response to a lot of feeling that

a) the voice was not representative of MN

b) there needed to be some control over content to protect posts of a sensitive/revealing nature

Oops - yes we believe the DM are infringing our copyright with this column - as I've said a few times. Would we stop someone else infringing our copyright - well it depends on what and whom - we often, for instance let NCT newsletters run our articles - which are mostly your quotes. We've had similar articles from Am I being Unreasonable in the Independent and the Times (which we've submitted). But if we felt someone was causing damage we would look to stop it, yes.

That's why we are in the midst of this whole debate.

OP posts:
oopsagainandagain · 05/09/2009 00:25

actually, i'm just pissed off because I know that i'll never get the MN/Dm gig and be famous. I'm far to obtuse and can't write or spell....

madameDefarge · 05/09/2009 00:26
Prunerz · 05/09/2009 00:26

But what if MNHQ shares the view of their posters as silly gossiping women? Then it would seem like quite a result if the DM showed interest, and would make sense to go along with it to see what it would bring.
There are always more silly gossiping women to replace the ones that leave...

MoochieHomma · 05/09/2009 00:27

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MoochieHomma · 05/09/2009 00:28

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