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Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

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MoochieHomma · 05/09/2009 00:48

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madameDefarge · 05/09/2009 00:49

You did translate it marvellously, oops.

Its a virtual salon, perfect for the modern age.

As long as it remains independent.

JustineMumsnet · 05/09/2009 00:50

Spectacular we'd love to link up with the Grauniad - I have, trust me, suggested they might prefer to run On MN this week to a Guardian employee I know very well, but so far they have steadfastly refused.

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JustineMumsnet · 05/09/2009 00:53

Out of interest MD - would you object to a column in the Grauniad? Or would constitute equal loss of independence? (The Independent maybe? [hopeful])

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MoochieHomma · 05/09/2009 00:53

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spectacular · 05/09/2009 00:54

If only you hadn't moved so discernibly down market, Justine...

Perhaps the brand is impaired after all.

oopsagainandagain · 05/09/2009 00:54

I think because it's not what they want... and it's not what i'd want....

You see, i didn't notice it had to have a big media presecence until now- and maybe i'm niave etc (again!) but it cuaght me out.

would it be more influential if yu could name drop the Guardian when meeting politicos?

LilyBolero · 05/09/2009 00:54

justine, do you think amazon is worse than the daily mail? And do you still boycott them?

oopsagainandagain · 05/09/2009 00:57

i just came on to have a laugh nd to pour out my heart about stuff that was troubling me and get some help from people who weren't too close to the situation.

I wasn't looking for any sort of media coverage....

none.

at
all

I'd tell you what paper i do read, but i actually don't think it is relevant to MN tbh..

now i'm thinking maybe it is, but feeling very very uneasy about it.

sadly, i enetered comps so i could win prizes too... oh, waht a silly dappy fool i was

policywonk · 05/09/2009 00:58

That's very kind about the blogging, oops, but I am emphatically not in line for any DM writing gigs (even if MNHQ were minded to offer it to me, I wouldn't be able to take the ill-concealed nastiness that MP has been subjected to on this thread).

oopsagainandagain · 05/09/2009 00:59
JustineMumsnet · 05/09/2009 01:01

Oops - I'm sorry you're sad - it's a public board - it's all out there for all to see - people can quote your words and put them in a paper, a blog, on their wall. It's the internet.

But for gawd sake don't worry about competitions - we don't pass on any data without your express permission and promise we never will!

Lily - no we don't boycott amazon.

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LilyBolero · 05/09/2009 01:02

When did that change? Because I'm sure MN used to - because of a book it sold.

madameDefarge · 05/09/2009 01:03

Justine, after much thought, I have plumped for the no formal MN association with any paper (in my fantasy where I rule the world)

That is not to say not to have the MN pr machine working hard to place MN all over the place, that is absolutely fine, print, TV, web, anywhere really as long as it bits and bobs of fair usage to promote MN and raise its profile.

I mean, I did PR and marketing for years, and one of my jobs was to place articles and reviews all over the place, and I had perfectly cordial relationships with all newspapers, tv bods and radio. That was my job.

All long as it is newsworthy, there is no reason why MN should not keep up, and improve upon its media profile, and so add clout to the campaigning, while retaining its USP, its unique voice which represents women and mothers (and other parents) irrespective of their gender, race, sexual orientation or political views.

That to my mind is MNs triumph. I would be bitterly disappointed for that perception to disappear because of too close an association with any particular publication.

oopsagainandagain · 05/09/2009 01:07

fair enough, PW, I think i was a tad harsh about 4-5 pages ago-
I think i was more cross with MN for just seeming to be flakey to me. But I can see that it was rude to MP, so i apologise.
And to justine et al.
It's easy to write and then immed press post- and i was rude to MN and to MP by inference...

and if you didn't mean me- fair enought too!!

MoochieHomma · 05/09/2009 01:07

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madameDefarge · 05/09/2009 01:08

oops, we need to address this badger problem...For one thing, they are not allowed on the metro.

LilyBolero · 05/09/2009 01:09

Sorry to be pedantic Justine - this is what you said about amazon in 2006...

"By JustineMumsnet on Wed 17-May-06 23:56:43 (from MNHQ)
Here's why we've chosen to remove our affiliation with Amazon: As a parenting website, run by and for Mums, we quite simply cannot stomach partnering with an organisation that stocks and promotes a book that advocates beating babies. Like many of you we had a visceral reaction to this particular issue and it's as simple as that really. How can we affiliate with a business that makes money out of promoting and legitimising a message like this?

The fact that our actions may not matter a jot to Amazon - the affiliate revenue we get from sales is fairly meaningful to us but undoubtedly meaningless to them - is neither here nor there in our opinion. Nor is the fact that there are no doubt "morally worse" books out there.

We strongly believe in freedom of speech at Mumsnet and completely accept that books like this one have every right to be published but Mumsnet doesn't have to partner with retailers who chose to stock those books. As Blu says, other booksellers choose not to. But having said that, in our view it's a bit too easy for Amazon - who can use the fact that we are all (quite rightly) wary of censorship - to entirely disassociate themselves from the notion of corporate responsibility. What this issue has made us realise is that we do think businesses - even big American ones - should draw a line somewhere.

Of course there are powerful arguments on both sides (freedom of speech vs moral responsibility etc), many of which have been rehearsed here and on other threads. In some ways we'd love to be convinced that we're being foolish and have missed the point (which of course is entirely possible )- not many other retailers are as simple to partner with as Amazon and we could do with the revenue. And we have to admit that we've not read the entire work in question - sorry we just can't bring ourselves to buy it and read it right now. So please do continue to give us your thoughts on this.
Thanks MNHQ "

posted here

Obviously the daily mail isn't advocating beating babies. But it is involved in continuous undermining of women, thinly veiled racism etc etc. And it seems strange that MN would want to be an 'official' part of it.

policywonk · 05/09/2009 01:09

Sorry, oops, I didn't mean you (I think... your posts on this have seemed very reasonable to me).

I'm offending people by proxy all over the place atm. Must... post... more... carefully...

LilyBolero · 05/09/2009 01:10

(And I should add, I totally agree with what you posted on that thread justine ).

MoochieHomma · 05/09/2009 01:10

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JustineMumsnet · 05/09/2009 01:11

Hmmm - Would it work if we could be in 3 or 4 MD - cross the political spectrum as it were? Maybe that's the answer...

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oopsagainandagain · 05/09/2009 01:11

Admits to having loved in fantasy world in which journos wrote in papers that reflected their political persuasions -

and being quite intrigued and less sure of stuff when i realsie that it's all just a bunch of people earning money and working for whoever will employ and pay them.

Which is al totally fair enough, obviously.... but makes me more suspicious of any newspaper- which i was anway...

madameDefarge · 05/09/2009 01:13

I think it is hard to debate this on a forum, where words can seem much harsher without the accompanying waving, facial expressions etc which would be apparent face to face and which would mitigate and add to the words.

I just, bizarrely, seem to care a lot about this. Blame the, ah ,passion.

LilyBolero · 05/09/2009 01:13

I sort of agree that boycotting Amazon is extreme and probably pointless. But I think you hit the nail on the head about the Daily Mail issue within that post when you say;

"How can we affiliate with a business that makes money out of promoting and legitimising a message like this?"

The slogan of this website is 'by parents, for parents'. But the Daily Mail is so far the opposite of that - it takes every opportunity to make parents feel bad about themselves.

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