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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
QuintessentialShadows · 04/09/2009 23:40

So a total sell-out then Justine?

oopsagainandagain · 04/09/2009 23:40

OK, coffee all round....a nd guess what???

To celebrate my fantastic new job... we have jaffa cakes!!!

yes, my lovelies, we have splashed out on some jaffa cakes here- there's plenty so don't be polite

QuintessentialShadows · 04/09/2009 23:42

You want to sacrife years of brand building for being directly associated with a paper that has such dubious politics on their agenda just because they are a driving force?

I am sorry, I dont see it the same way as you.

JustineMumsnet · 04/09/2009 23:42

Well yes QS - for MN editorial control and typical MN tone and content - I'd say the toddlers book is a fair eg of that, and MP wrote that - MP seemed like the obvious choice to do a dummy because she's a known quantity - am sure there are plenty of mnetters who could do a similarly good job.

(boco - what do you mean "even when" do I have to do the apples and bananas thing again?)

OP posts:
QuintessentialShadows · 04/09/2009 23:43

This may well turn out to be a jar of dirt - and note, there is NO heart in the jar.

madameDefarge · 04/09/2009 23:45

Justine, those are not benefits, those are (arguably) facts.

What benefits would accrue to MN as a business, a community and as a campaigning lobby for promoting change by being associated with the DM?

Boco · 04/09/2009 23:47

Fruit analogies are so 2.34 - we moved onto stables and horses while you were buying lycra.

Prunerz · 04/09/2009 23:49

People keep talking about clout and campaigning: apart from the miscarriage thing, what is MN campaigning about?
(Sorry, have been away.)

oopsagainandagain · 04/09/2009 23:49

LOL about the DM....

tonight on BBC news they were reviewing the papaers andthe DM had a whole thing about the boy torturers on the front page and the reviewer just said that the articel was typical Dm pretty much and left it at that.

In the industrty maybe some people think it is a good paper... but in RL ie the one not in drop the dead donkey or in the loop.... many people think it is crap.

And a fair few of your "alpha posters" probably do too...

And what next, justine?
Is there to be a policy re fair usage for other publications, or are you just going to wait and see what happens next?

DM, FFS!!

JustineMumsnet · 04/09/2009 23:50

Madame Defarge - as a campainging lobby I think it helps a great deal - folks more likely to listen if the daily mail are basing a weekly column on your boards. I know if I went into a meeting with anyone in Government I'd drop it into the conversation pretty swiftly.

As a business, I suspect it doesn't hurt

For the community - none at all.

OP posts:
madameDefarge · 04/09/2009 23:50

I mean, can we look forward to the Daily Mail/Mumsnet campaign for improvements in reducing teenage pregnancy through better access to sex education and outreach work?

Or the Daily Mail/Mumsnet campaign for helping single mothers get into the workplace?

Or the Daily Mail/Mumsnet campaign for stopping the removal of newborns from mothers so they can't breastfeed in immigrant detention centres?

JustineMumsnet · 04/09/2009 23:51

"And what next, justine?
Is there to be a policy re fair usage for other publications, or are you just going to wait and see what happens next?"

I don't know what that means Oops - sorry.

OP posts:
QuintessentialShadows · 04/09/2009 23:51

So, the only real benefit is that you will get power when talking to politicians?

OnebatJustWantsHoochieForClout · 04/09/2009 23:52

This reply has been deleted

Message withdrawn

oopsagainandagain · 04/09/2009 23:54

And maybe that's why this country is in such a parlous state- that people in power actually listen/get into bed with the DM..

and now Mn is to be a part of that too.

bibbitybobbityhat · 04/09/2009 23:54

Could we please not announce the results of the poll until the previously stated closing time? Please.

Mumsnet have not voted for anything yet.

QuintessentialShadows · 04/09/2009 23:55

I am sick to my stomach.

Mumsnet - DM - it will all be looked under one. Mumsnet will stand for Racism. Anti-Feminism. etc. But can be hear in parliament.

Prunerz · 04/09/2009 23:57

Can I ask again: third time lucky! What campaigning is MN doing? Esp that requires meetings with govt ministers? [interested]

spectacular · 04/09/2009 23:57

My mind boggles over what kind of misogynist campaigns MN would want to be involved with that were enhanced by their tie up with the DM!

LilyBolero · 04/09/2009 23:57

Justine, as you're here, I'm going to repost what I put earlier, as I suspect most posts are lost in the thread!

I feel very much more uncomfortable with MN 'commissioning' someone to write a column 'for' the DM than I do for some journalist 'mining' MN for 'titbits'. This has always happened - I've been on this site a LOOOOONG time and it's always been a feature of it. I really didn't have a problem with that.

I do have a problem with MN providing the DM with the 'finished material'. It smacks to me of MN endorsing the DM and therefore its highly questionable outlook on life, particularly with respect to women, and women's issues such as breastfeeding.

And tbh, providing them with a weekly article isn't going to prevent other journalists from other papers, and including the Daily Mail, from still mining in the way they always have done.

MN has always protected its 'brand identity' - for example in ads (though sometimes after prodding from MNers - eg Aptamil!!!), and wasn't there an issue with Amazon because of some book they promoted? I would much rather jump into a 'relationship' with Amazon than with the Daily Mail tbh!!!!

oopsagainandagain · 04/09/2009 23:57

well, seeing that the Dm took you by surpirse and you weren't sure what fair useage was etc.....

I've been asking what is to stop loaded, or nuts or NOW for example, taking swathes of threads re lone parents/Domestic violence etc and printing it?

You replied at one point that you thought there was nothing to stop them, but I assuem that as you've taken legal advice you are in a better position to comment now...

ie are the old archives safe or not from this sort of abuse?

OnebatJustWantsHoochieForClout · 04/09/2009 23:59

This reply has been deleted

Message withdrawn

JustineMumsnet · 05/09/2009 00:01

"Mumsnet - DM - it will all be looked under one. Mumsnet will stand for Racism. Anti-Feminism. etc."

Do you really believe that QS. Just because MP or A N Other funny Mumsnetter writes a regular witty column, MN will stand for racism and anti-feminism?

Obviously we disagree there, or we wouldn't have suggested such a thing...

OP posts:
oopsagainandagain · 05/09/2009 00:02

and are you going to do anything about it- are you going to warn people in more specific terms than the legalese terms and conditions that most people rarely read?

Whn i posted most of the stuff that was very upsetting to me the internet seemd safer somehow...
I apprecite that you deleted my threads that I was worried about- but the personal cost to me to spend days looking through my old posts was absolutely draining. I begged anbegged again for you to delete the lot as it was awful.
It took days for you you to decide.....

can you offer people a less distressing way to make their internet history disappear if you cannothelp to safeguard it?

oopsagainandagain · 05/09/2009 00:05

But justine, the fct that you name drop the DM must mean something to the politicians?

And i am really laughinng at the thought that the column will be thought provoking when it finally gets into the DM...

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