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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
Buda · 02/09/2009 17:15

I read the DM and I am nice. And reasonable. And normal. And capable of thinking for myself.

I agree with some things in the DM. I don't agree with some things in the DM. I am sure I would agree and disagree with things in the Times or Grauniad too.

But I have to say I am not overly keen on the MN column in the DM. I think they were damned cheeky. And I think it is lazy journalism.

margotfonteyn · 02/09/2009 17:26

I agree with CrypticCrossword. If I had seen mention of Mumsnet in the Mail before I had ever been on it, I would automatically assume it was Daily Mailish in its content and it would put me off.

HelenaBonhamCarter · 02/09/2009 17:32

Justine, I've just read the OP to this thread, after voting.

i can see your argument re influence but tbh I don't think it's necessarily going to pan out that way.

It's almost like advertising MN on a packet of cigarettes, becuase the tobacco companies have a lot of influence.

What the DM has done is unethical and it relies on its power exactly for the reason that people won't fight it over this kind of issue. Much of the premise of the DM itself also appears unethical.

I don't know about you lot but I'd rather stick pins in my eyes than allow a publication which is so far removed from my own ideology (and that of many of my members) to behave like they own us.

I do understand your position and don't want any trouble for you, but I sincerely believe this is a Bad Thing and hope that you can at least ASK them nicely to desist. Can you get the Guardian to do a column instead? Or are they less influential?

franklymydear · 02/09/2009 17:33

oh ffs

HelenaBonhamCarter · 02/09/2009 17:33

Plus motive wise what makes you assume that they are not doing this to align themselves with US due to OUR existing political clout?

HelenaBonhamCarter · 02/09/2009 17:41

Right back at you, Frankly!

gorionine · 02/09/2009 17:44

done

paisleyleaf · 02/09/2009 18:10

I'll vote in a bit.
I'm still deciding between having a column like our talk round-up, with MN in control, or not having one at all.
I'd really like someone like MorningPaper to do a column for a different publication.

Heathcliffscathy · 02/09/2009 18:12

OMFG sydneysuze that link is hilarious!! and all real headlines from the DM...

MN surely surely not? surely not?

Heathcliffscathy · 02/09/2009 18:14

they're not real...but you know they could be!!!

Heathcliffscathy · 02/09/2009 18:15

this is hilarious as well DM classifying objects into those that cure or those that give you cancer.

MmeLindt · 02/09/2009 18:21

I don't think that the column is interesting enough to become a permanent fixture anyway. It was very much "I said, she said, then he said, and then I said..."

Like listening to two auld wifies gossiping across the washing lines.

tvaerialmagpiebin · 02/09/2009 18:21

Voted.
Please get the DM to publish morningpaper's roundup if they have to publish anything at all (names changed obviously). Then it is a) funny b) properly reflects Mumsnet c) mp does the work already unlike the DM's "correspondent" who just cuts and pastes, and d) we can bribe ask MP to put anti-DM sentiments in.

I realise that this is unlikely. But hey I can dream...

Threadworm · 02/09/2009 18:22

I really don't give much of a monkey's about this -- just a very small monkey's.

But the idea of MN having to accept this for fear of a huge legal battle is daft, surely. This is a v unimportant filler for the DM, they won't give much of a monkey's about having to pull it.

And if they do give a monkey's and decide to continue despite a clear statement from MNHQ that the column is a breach of copyright, then there is no obligation on MNHQ's part to take it to court but at least they will have made their position clear (and avoided compromising their position badly in future copyright disputes).

Also, as MP says, the distinction between two of the poll options is slight (the diff between a shit and an effective use of editorial control), and also the prospect of an article in DM written under MN control is not a likely one. So two of the poll options are spurious distractions from the question 'do we want the column or not?'.

The column isn't the end of the world but it is a bit pants and I don't really like to see spurious post hoc justifications for what seems to me to be a sellout in return for free coverage that will boost MN advertising revenue.

EccentricaGallumbits · 02/09/2009 18:28

So even if the column does carry on in whatever format would it be frightfully bad form to continue to post useful comments on the DM site?

Portofino · 02/09/2009 19:05

I LOVED the comments on the DM site. Most fun I'd had in ages. . My thought is that the column as it stood was very dull! I agree with changing names to respect privacy, but surely the column would be much better coming FROM MN, rather than a journalist presumably being paid for copy/paste.

I like the MP suggestion. All sorts of things get debated on here. Why not give them a real taste of it. A summary of REAL parents thoughts/worries/political concerns/bumsex trivia. Surely that would be more appealing to anyone than the inane pap served up so far?

alwayslookingforanswers · 02/09/2009 19:16

does seem a bit like closing the stable door after the horse has bolted this poll business.

NoahFence · 02/09/2009 19:22

this week in teh daily mail

POSh spice wears some clothes

Katie Price has big tits

Middle aged woman puts on weight/loses weight/talks abotu her weight

Minor celebrity has a baby and talks abotu it as if no one else ever has

Diana is still dead

FOrriners still "take jobs from our lads in Iraq"

There is weather in England

Ithankyou

BecauseImWorthIt · 02/09/2009 19:34

And don't forget

Swine flu caused by single mothers aka benefit scroungers ...

Heathcliffscathy · 02/09/2009 19:37

"I don't really like to see spurious post hoc justifications for what seems to me to be a sellout in return for free coverage that will boost MN advertising revenue"

the thing is much as i do adore you mntowers...threadworm has hit it on the head hasn't she there?

beanieb · 02/09/2009 19:41

"Please get the DM to publish morningpaper's roundup if they have to publish anything at all"

what does MorningPaper think of this idea? Writing for the Daily mail though presumably she'd get paid?

policywonk · 02/09/2009 19:55

But it's not about advertising revenue (according to Justine's post) - it's about clout. Government and opposition politicians go to bed wondering what the Daily Mail is going to prioritise; Justine's point (I think) is that if they see the DM giving prominence to what this particular bunch of women on the internet think - as opposed to the many other groups of women on the internet - it will contribute to MN's profile.

And, given the amount of money MNHQ regularly turns down in advertising from companies like McD's, Nestle and formula companies, it's ungenerous to imply that the relentless pursuit of ad revenue is its guiding motivation.

NoahFence · 02/09/2009 20:01

morning paper woudl bite their hand off

whomovedmychocolate · 02/09/2009 20:08

I promised myself I wouldn't comment any further on this but

Look Justine, there is no way on earth the DM are going to give you editorial control, nor allow you to write it yourselves in the tone currently on MN. Frankly they are totally different audiences and much like you could not come on here and post 'what about those scrounging single mums then, should they be deported to somewhere more suited to them eh' yet you could probably see that on any given day in the DM.

I worked in newspapers for a few years, if I was a DM sub I'd be chomping at the bit to give you 'editorial control' ie send you the copy four minutes before deadline with a 'well it's either this shitty story or this story about how all mumsnetters like to take it up the arse with vegetables to get one of their five a day - your call'

You cannot expect to control a media giant. Which puts you somewhat in a quandary. I would suggest you do absolutely nothing except go to the Independent Newspaper and tell them that for free every week you will submit an article about 'this week on Mumsnet' which will be funny and educational (and no bumsex included).

You know there are a load of us who have done this sort of thing in the past, it's not such a stretch. Once the DM no longer has exclusivity they will go back to their pit and pick on someone else.

Hazeyjane · 02/09/2009 20:12

I think the image of Mumsnet can be presented in a very twisted form, (bunch of twittering women, for example) and I don't think that would help in the 'clout' department.

Great post from CrypticCrossword.

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