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Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
policywonk · 04/09/2009 23:12
onebatmother · 04/09/2009 23:14

would be good merger.
MailMums
I like it
could have subline 'we're not really men' below logo?

madameDefarge · 04/09/2009 23:15

I think it is a tad disingenuous to pretend these things don't matter.

onebatmother · 04/09/2009 23:17

oy. disingenuous is my© as of Dec 08.

QuintessentialShadows · 04/09/2009 23:18

Why is it a good idea to let MP feed titbits to DM, as opposed to a journalist taking what he/she finds fascinating and run it through with mnhq for approval first?

madameDefarge · 04/09/2009 23:18

Or to pretend you don't know all about the importance of protecting your brand.

Lips are sealed now. Banged that drum to death.

onebatmother · 04/09/2009 23:18

Seriously Madame, I hope I'm not coming across as though I don't think it matters?

AbricotsSecs · 04/09/2009 23:18

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madameDefarge · 04/09/2009 23:19

Fair usage, onebat, fair usage.

madameDefarge · 04/09/2009 23:20

no onebat, not you!

JustineMumsnet · 04/09/2009 23:21

Your poll would have been much better Ponymum I agree. Problem is that if we'd done a proper poll as we usually do - ie on survey monkey, designed with the help of lovely AnnMumsnet - then the results wouldn't have been visible as you go along and, given the whiff of cynicism about concerning our integrity, we thought there might be shouts of Fix! if we didn't do something very simple and out there.

Those were are motives in using our book club poll format - in retrospect though, think your poll would have been better.

I supsect however, that had that poll come up with a majority in favour of question 1a, it still would have been very hard for those who voted b to accept. Because I think the feeling is much stronger in the anti than the not-anti camp, as it were.

OP posts:
oopsagainandagain · 04/09/2009 23:23

And then what happens when the next publication raids the boards?

I've been asking this again and a frickin'gain

and no answer....

And ffs this is getting more and more bonkers...

"We'll set up a poll that actually doesn't make snese, and we'll run it until monday night.
so you can all feel that we've listened to you....

Ohhh, who is that on my mobile- the DM.....
oh, let's all look at the poll- yeeess, it looks like mayb epeople will accpet the DM... so lets stop the poll (i presume it's stopped??) and give Somebody who has no jounralistic quals the gig... ohh,, DM editor, eaxclt how high was that we were needing to jump...??"

I rerally really really don't understand it.

MP/whoever will submit a story and the DM will do what it likes.

And MP/whoever will be made to look a fool and so will MN.

They are just pouring the orange juice and settling out the cornflakes as we speak...

Ponymum · 04/09/2009 23:24

Thanks Justine, but do you really not get the brand thing?

Here we go - the brand thing explained: MN has built up a loyal membership which is your biggest asset. Without it, MN does not exist. The membership, to varying extents, has bought into what they understand MN to stand for. Each of us has our own understanding of what this is, drawn from sources such as your own statements about MN's social enterprise status, the liberal, intelligent and humourous tone we encounter in MN communications, etc. This is the MN brand. By chosing to align yourself with the DM when you had a legitimate out, you have made many of us question our understanding of the MN 'brand'. The DM alliance is completely at odds with what you have stated MN stands for. It labels MN as having a particular slant which comes as a shock to many of us. That's what we mean when we say it is damaging and horribly redefining the MN brand. Can you not see this?

AbricotsSecs · 04/09/2009 23:25

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JustineMumsnet · 04/09/2009 23:25

QuintessentialShadows Fri 04-Sep-09 23:18:12
"Why is it a good idea to let MP feed titbits to DM, as opposed to a journalist taking what he/she finds fascinating and run it through with mnhq for approval first?"

Because that's what Mnetters voted for?

Or at least had done when I last checked - seems to be getting closer though!

(oh and she's funny)

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AbricotsSecs · 04/09/2009 23:25

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Boco · 04/09/2009 23:26

Hmm, there's only about 4 votes in it, even when adding two columns together.

oopsagainandagain · 04/09/2009 23:27

and MD, I think I love you- fancy a coffee at mine tomight?

AbricotsSecs · 04/09/2009 23:27

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madameDefarge · 04/09/2009 23:28

Am feeling the crusading love tonight milk, one sugar please.

QuintessentialShadows · 04/09/2009 23:32

Justinemumsnet "Because that's what Mnetters voted for?"

Did they specifically vote for mp to do this?

Bugger me, I must have done another poll.

(sorry, dont get me wrong, not having a go at MP, I am sure she is a fine writer. yearh right she never quoted me harrumph)

onebatmother · 04/09/2009 23:34

You can't take it back Hoochimama! what if I refuse to give it up?

AbricotsSecs · 04/09/2009 23:35

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HoochBiggedMeUp · 04/09/2009 23:36
JustineMumsnet · 04/09/2009 23:38

Well yes Ponymum I don't disagree in many respects. As I've said we have misgivings about the relationship and it wasn't one we'd have sought out but also that there were benefits in our eyes to be being in the Daily Mail on a weekly basis, as long as, and this is important, it was under our own terms (so we and you weren't exposed in any way)

Those benefits are:

The Daily Mail largely drives the broadcasting and political agenda in this country
It's the 2nd biggest newspaper in the country with an unusually large femail readership
It is a guilty pleasure of many Mumsnetters, as our own survey has shown - 20% odd of Mnetters read the mail IIRR (only the Times and the Guardian are more widely read)

Hence why we are ambivalent, conflicted etc.

And hence the reason for the poll.

OP posts:
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