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See all MNHQ comments on this thread

The MN Mail Column - what we think, and what we plan to do next...

1001 replies

JustineMumsnet · 16/08/2009 00:00

Evening all - sorry for general absence today - niece's birthday do, packing for hol etc, etc.

So, thank you to everyone for your input on this particular issue. It's been a thought-provoking debate and clearly strong views prevail about exactly how much of a enhanced security risk publication of this column means to Mumsnetters.

We tend in broad terms to come down on the side of the risk being pretty much as it ever was fence but we also buy the argument that there is certainly an increased risk of identification/embarrassment or worse for the OP of a chosen thread - particularly if it of a very personal nature.

We would say as we always have that you should always bear in mind this is a public forum, searchable by Google, legally quotable by all and linkable to by all and sundry.

Clearly having an open forum brings with it risks but it also brings with it great benefits we've always felt. Openness means volume of users and volume of users means Mumsnet in its many guises is available to anyone who needs advice 24-7. It also means fresh faces, differing points of view and debate, and the wisdom that comes from a very big crowd - wrong or dangerous advice doesn't tend to last very long on MN.

Whether the risks outweigh the rewards for each individual only they can decide. Clearly there are basic things you can and should do to protect yourself (ie not reveal basic contact info, namechange to reveal personal stuff etc etc). And bear in mind we are always happy to delete injudicious posts - just report them if you're worried about having revealed too much.

Putting the general risk stuff to one side however, we recognise that many folk (understandably) have qualms not just about being quoted in general but being quoted by the Daily Mail in particular.

If I could just reiterate that this column was not our idea and neither did we know anything about it until it appeared. Neither the journalist involved nor anyone from the DM contacted us about running it beforehand. (And if those of you who are convinced we're lying to you about that keep on impugning our good name, there's nowt for it, we're going to have to sue you for libel ).

In fact the first contact we had was this week (only after the column was brought to our attention by a Mumsnet thread about it) when I wrote to the author of the item in question - whose name we recognised as a Mumsnetter - to ask whether the Mail were planning on this being a regular thing.

At that point we, wrongly we now think having had a chat with a lawyer, didn't believe that we had any redress anyway (see endless posts about the journalistic defense of fair use) but we were, privately, a little surprised that they'd not consulted us.

Whilst we shared/share some of your misgivings about the idea of a MN-DM collaboration, I was, for sure heartened by the fact that the item was being written by a Mumsnetter who, though I don't know her personally, always seemed to be well respected by lots of Mumsnetters. I am quite sure after a couple of email exchanges with Leah Hardy, that she has/had no wish to sensationalise events on Mumsnet and that she would endeavour to protect people's identities. I'm also sure that she didn't feel she was compromising anyone's identity more than they'd already been compromised by posting on a public forum. We do think some of the comments about her have been overly harsh. After all many on here do that she's done nowt wrong in lifting quotes save perhaps for not consulting with us at HQ. That may be because she wouldn't think we could possibly object to her giving Mumsnet weekly publicity - as I've said before most websites/PRs would be in a frenzy of excitement about the Daily Mail doing a weekly column about them. But I don't know that's why, I'm just speculating. She could equally have meant to and forgotten or the dog could have eaten her email. It would be better if she'd come on to talk for herself than me blathering on - maybe she will at some point.

Whatever, we don't think that her actions deserve the general vilification/ outings/ witchunt she's received - bet there are a fair few MN journalists who would love a crack the same gig - maybe for a different publication, but still.

Anyhoo that's all history - sorry for banging on but wanted to be clear - the real question now is what next?

Well... we tend to agree with the view that it's this is not an ideal collaboration for Mumsnet - particularly as we have no editorial control over what gets chosen/ printed etc. So we plan to contact the daily mail on Monday and let them know have we feel about it. We promise to keep you posted about their response.

That's it really. Tanks again to all for your input - please don't interpret any future periods of silence as us hiding under the bed, swigging from the bottle and hoping things go away. It's much more likely to be because I'm going off on hols tomorrow and we're thin on the ground and the DM may not respond straight way but I'll aim to make some calls as soon as I'm on board ship!

ps a few more answers to some direct questions...

Someone asked about stats in response to the DM column. Our stats for thursday don't seem to show any marked influx of new people either in page impressions or new registrations

MaggieBeauLeo asked about a facility to allow members to delete their own posts - we don't think it works for a board like ours tbh - if you're catching up with a thread and the post that someone's agreeing with/taken issue with has been deleted it essentially makes a nonsense of the boards...

Someone else asked about making search for nicknames available only to those who'd paid a CAT. It's certainly a thought but we'd hate to make MN function less well for the majority unless it was for something really wanted by folk - we would welcome further thoughts.

As said we are working on private boards for particular subject groups - which would not be easily mineable for quotes or indexable by Google - they should be here in a couple of months at the latest. We'll keep you posted about their ETA and how they'll work.

OP posts:
madameDefarge · 16/08/2009 14:29

aitch, if there is no monetary reward for MNHQ, and a huge possibility of the independent MN brand being tainted, I would think MNHQ would be thrilled for it just to go away.

cariboo · 16/08/2009 14:29

I knew there had to be at least one advantage to living overseas

Aitchiswaitingforalegalopinion · 16/08/2009 14:31

not sure about that. if i was mn i'd be wanting to suggest that they provide the copy. it is great publicity for them. it could say 'the fee has been donated to charity' for extra brownie pts.

madameDefarge · 16/08/2009 14:34

Hm, aitch, yes a possibility, but a course of action that might well alienate the MN contributors and substantially alter the MN offering.

And in public relation terms, you never want to alienate your customers by associating yourself with brands that are contentious and divisive.

Eg, if I started an ethical baby clothing company, I would not want to be assocated with Nestle. It would kill the integrity of my brand values immediately.

B1984 · 16/08/2009 14:34

Hi everyone,could someone PLEASE tell me in brief what is the whole story?i have missed the whole thing and have no idea whats happening!please,i am very intrigued!

Aitchiswaitingforalegalopinion · 16/08/2009 14:35

true. it's a tricky one, innit?

madameDefarge · 16/08/2009 14:36

I'm not saying MNHQ should have an anti-DM policy - their policy surely is to be neutral on these issues?

Ooh I want to get MNHQ in a room and give them a good old lecture on PR and marketing. Grrh!

daftpunk · 16/08/2009 14:37

Aitch, agree this is nothing to the daily mail.

madameDefarge · 16/08/2009 14:40

But to be fair, they are acting reactively, as pointed out. They were not given a chance to discuss it at all with the DM or the DM marketing bods. And that is usually where this kind of tie-in originates.

It just needs to be handled properly now. And I am sure it will be. Sorry MNHQ! I am sure you know as much about PR and marketing as I do...got a bit carried away.

(though if you do want a bit of help, I am more than willing to contribute!)

cariboo · 16/08/2009 14:41

B1984, I am equally puzzled... is this on the GF scale of trouble??

madameDefarge · 16/08/2009 14:41

In fact, I think there should be a sort of MN-knowledge bank, which can be called upon in times of crisis. MNetters who have specialist knowledge of various issues, such as legal, copyright, PR etc, who could help out when MNHQ under attack, so they don't have to bankrupt themselves...)

madameDefarge · 16/08/2009 14:44

B1984 and caribou...its not trouble for Mumsnet as such, its just that a journalist who is also a MNEtter has sold the idea of a weekly column to the Daily Mail lifted straight from Mumnset, with a top and tail of Daily Mail comment.

The first column came out, and people are concerned and upset at a)being associated with the DM and b)being recognised and c) feel violated by the process.

B1984 · 16/08/2009 14:48

aha i get it!thanks!

cariboo · 16/08/2009 14:50

ah, so not actually plagiarism but violation of privacy? Intellectual property laws, perhaps? difficult one - MN public forum, as Justine says.

hocuspontas · 16/08/2009 14:51

and d) posts wrongly attributed

madameDefarge · 16/08/2009 14:54

exactly caribou.

I mean, if I have conversation at the bus stop, about something personal to me, I know that in theory the bloke next to me could pootle off and put it in a newspaper column, and fair dos...but I would not expect him to sign post me by saying that six foot blond with piercing blue eyes that waits at the 83 bus every morning by so and so road.

madameDefarge · 16/08/2009 14:54
FabBakerGirlIsBack · 16/08/2009 15:01

I am about to email MNHQ to ask them to delete my more sensitive posts and tbh most of the time I post in Chat so they will go but from now on in I just won't post personal stuff.

cariboo · 16/08/2009 15:01
Grin
Flamesparrow · 16/08/2009 15:03

It just all seems really lazy to me. At least all the "woe is me, I am very rich and still have school run" type columns involve thinking up the stuff. Picking a thread from MN and writing it up just sounds like homework you can't be arsed to do tbh.

madameDefarge · 16/08/2009 15:04

yes hocus. indeed.

madameDefarge · 16/08/2009 15:05

and getting paid for it...I mean, what is she getting paid for? the 200 hundred words at the top and bottom of the piece? Not worth getting out of bed for, surely?

Doobydoo · 16/08/2009 15:34

That's what annoys me.That she is getting paid for this.Talk about 'easy money'
I will write a column based on MN but not for DM...would prefer the News of the world!

daftpunk · 16/08/2009 15:41

aitch; quick question;

i'm a freelance journo and iv'e done some work for the daily mail.

i find out that my work has caused a few problems.

i go to the DM and say,

"look, that mumsnet piece i did last week, i didn't get permission from MNHQ and now they're all going nuts over there"

what would the editor say..?

"so what"..?

if there are legal consequences over this (doubt there will be)...will the DM just tell the journo she's on her own?,
they must have a responsibility for what gets printed in their paper.?.

FabBakerGirlIsBack · 16/08/2009 15:44

at dp being a journalist.

Do tell who you write for

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