Labour Banner surrounding the whole of MN

[SlightlyJaded]

Just really uncomfortable with this. Feel like MN should be politically neutral - and the placement of the ad - all the way around the MN interfact - makes it look like Labour is practically sponsoring MN. It's been like this for a couple of days now.

I can't imagine you'd do this for any other political party?

And for the record - I'm a Labour voter.

It’s an advert

All political parties advertise during a general election

MN is a for-profit website. It’s not the BBC. Which also carries election ads - party political broadcasts!

Labour clearly wants your vote OP - you get targeted advertising, I am certainly not seeing this on my MN ads! So either Labour thinks they have me in the bag or they think I won't countenance voting for them. Whereas they have decided you are undecided or are in a target constituency.

I get ads for really ugly shoes with animals embroidered on them.

For a while in active messages there was

Media Requests

Have you left a male partner because you fell in love with a woman?

Promoted by Mumsnet

Am now getting well annoyed with this Labour ad🤬Am on here on my iPad and keep unintentionally touching the ad which brings it up fullscreen.
It isn’t just any old ad as I first thought but blatant electioneering.

This, bigtime.

Agree OP
and you can’t delete it either

Shocking that Mumsnet aren’t politically neutral !!

That’s interesting.
So I am also being targeted and my constituency has been Conservative for a long time.
How about you OP or others that are being targeted.

Political bias (or not) aside, I'm amazed that so many people don't have an ad blocker.

Mine's free, and I don't see a single ad, on my phone or my laptop.

If ads on Mumsnet annoy you, just get adblocker

@saraclara agree. I posted suggesting an ad blocker early in the thread and people answered 'but it's not like ordinary ads'

So? I don't see any ads on Mumsnet whether big, small, political or otherwise. Because I use an effective ad blocker.

Yep, I was bewildered by that response too. It doesn't matter what kind of ad it is. I don't get it, or any other banner, enveloping, or standard ads.

As already said you need a good ad blocker but let’s not pretend, the whole blinking site is an advert for Labour. Any other thinking will not be tolerated you idiot!

Dont get me wrong it’s entertaining and often has great and useful advice, as well as amazing support. But yes politically, best to go elsewhere for rational info or less insidious political debate. Also holidays, often the holiday opinions read like they are posted by professionals. But apart from that - brilliant!

I love this! It's like when left-wingers claim that the BBC is too right-wing, and right-wingers claim it's too biased left.

Neither is true.

And in this case, it's advertising. Which means that Mumsnet is getting revenue from the Labour Party, just like they are from any other business who has chosen the site as one of their media choices.

If there's nothing similar from the Conservative Party, it's because they're choosing to spend their money elsewhere. Not because Mumsnet will be refusing to take their cash.

(Although I'm hoping/assuming that they wouldn't take money from Reform!)

Most businesses that accept advertising usually have a 'media pack' for would-be advertisers, which will give them the kind of information you're listing - i.e. demographics of key users etc. It won't include personal information about users though, as that's not allowed under GDPR.

But just as advertisers look for places to spend their money, Mumsnet (like other businesses) have their pitch ready, so that they can secure that money.

If you scroll down to the bottom of the page (on the desktop site) there's a link to 'Advertise with Us' which gives this kind of information. See here

Oh, and one more thing re the style/type of advertising that so many seem to be riled by - MN will have a rate card (again, just like any other business) showing the cost of different style of ad. So if, for example, you wanted to place an ad in a daily newspaper, there would be different rates for how many columns/what size of ad/if it's a whole page/etc. Sometimes companies pay even more to have the whole paper 'wrapped' in an ad - so the front and back cover.

In this case, this is exactly what will be happening here. TLP have chosen a particular style of advertising (which will be a style created by MN Tech) to pay for.

Hello @SlightlyJaded thanks for your question. Mumsnet is politically neutral as a organisation. We're happy to run adverts for political parties in line with our usual policy - namely that we won’t accept advertising from companies, for products or in formats that we believe are contrary to our mission – which is to make parents’ lives easier.

There's more info about our ad policy here: https://www.mumsnet.com/i/about-us

• [Post edited to correct typo in the link]

Almost a week for a response, and still couldn't copy and paste the correct link 😂

I reported the whole thread under ‘other’ last night and asked MNHQ to comment
I’m guessing that’s why they’ve just responded as I did it to another thread as well.
I was feeling a little militant yesterday 😖

Correct link

from @BeckyAMumsnet