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19 replies

Random789 · 05/07/2023 07:27

Just wondering why my ad blocker blocks 'Promoted by Mumsnet' threads but doesn't block 'Sponsored threads' or 'Sponsored Q and As'.
Is my ad blocker (Ghostery) faulty or have MNHQ forgotton to press some button that alerts browsers to the fact that these threads are adverts?

OP posts:
YetAnotherBeckyMumsnet · 05/07/2023 09:53

Hi @Random789 Mumsnet is funded by advertising - we don’t allow ad-blocking software and consider it free-riding on the back of other users. You might appreciate therefore that we generally don’t go out of our way to explain or assist users if the blocking software is causing issues on the site, as it often does. MNers who want to see fewer ads can do so and still support Mumsnet by signing up for Premium.

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Random789 · 05/07/2023 13:30

Well, it certainly isn't free-riding , since I'm posting content, and content is what MN needs in order to make money. And it's not as if other MNers have to look at more ads in order to make up for me not seeing any, so it can't be free-riding on them. But thanks anyway - w asn't particularly looking for a response from MNHQ, especially such an abrasive one. A
s far as I had understood things, sites that don't 'allow' ad blockers prevent you from accessing their pages unless you disable the blocker. Clearly I should have read the MN Ts&Cs.

OP posts:
BIWI · 06/07/2023 10:24

Free-riding?! Wow @YetAnotherBeckyMumsnet that really wasn't necessary. @Random789 is quite right to point out that we are the ones who provide the content that allows MN to take advertising money in the first place!

ZeroFuchsGiven · 06/07/2023 10:28

Free riding? What a shocking response!

YourNameGoesHere · 06/07/2023 10:31

Wow that response is fucking ridiculous! Free riding what the actual? Honestly how bloody rude, unnecessary and unprofessional.

If MNHQ is going to respond to genuine questions with a tone like that they'd be better to just scroll by and not respond at all.

TheSeaDoesntKnowMyName · 10/07/2023 13:04

as @Random789 says without US! you dont have a site " we don’t allow ad-blocking software and consider it free-riding on the back of other users."

@YetAnotherBeckyMumsnet why dont you turn off access for all non-premium users and see how the site dies? because it will, you will have no content, you wont be able to sell anything

If you are THAT confident in calling people with ad blockers free loaders, put your money where your mouth is

FishTrashGlove · 10/07/2023 17:22

"Free-riding" Grin As PP said, we're your product and you don't pay us, soooo... who're the free-riders here really?

kissthegirlshesnotbehindthedoor · 11/07/2023 23:26

Yikes, not a great response from @YetAnotherBeckyMumsnet!

kissthegirlshesnotbehindthedoor · 11/07/2023 23:29

I use the app because the desktop site is virtually unusable with all the annoying adverts. But didn't your founder compare people with adblockers to shoplifters?!

Mad position to take seeing as free user content is what drives the site's hit rate and brings the advertisers to you!

CC4712 · 11/07/2023 23:33

FishTrashGlove · 10/07/2023 17:22

"Free-riding" Grin As PP said, we're your product and you don't pay us, soooo... who're the free-riders here really?

This ^

FuppingEll · 11/07/2023 23:34

I honestly don't know what response people expected from mumsnet? You say that without posts there would be no site but equally there would be no site without ads. Wages need to be paid. It was a stupid question to ask, hey guys how do I circumvent the method you use to keep this website going? I mean what response was expected?

Whadda · 11/07/2023 23:35

The contempt that MNHQ has for its members is just growing by the day, isn’t it?

I’ve never used an ad blocker, but I’m off to get one now.

BIWI · 12/07/2023 07:49

Given that MNHQ themselves offer posters a way to hide the ads (albeit that you have to pay), it wasn't a daft question to ask why some posts are hidden and others aren't @FuppingEll

It's the totally dismissive tone of @YetAnotherBeckyMumsnet's response that is so shocking.

Random789 · 12/07/2023 08:10

FuppingEll, I wasn't asking the question of mnhq. I was just asking the question.

And when I spoke of 'some button' that alerts browsers the the fact that a page is an advert, I wasn't imagining that MNHQ would do that simply as a service to users. I was (and am) genuinely ignorant as to whether the legal obligation for advertisers to make it plain that a piece of content is a paid-for promotion could be satisfied with words only, or whether it required something to be built into the coding of a page so that it could be recognised as an ad at a technical level.

I can entirely underatand how frustrating ad blockers are for MN, but it is just absurd to treat the vulnerabilities of a free-to-access business model in terms of the quasi-moral concept of free-riding. If someone handed me a freesheet at a railway station and I folded the page so that I could comfortably focus just on the news story that interested me, would I be at fault?

Additionally, the very common experience of encountering a requirement to disable an ad blocker in order to access a particular site makes it completely reasonable to imagine that MN have (thus far) taken a business decision to continue to allow the use of ad blockers (for whatever reason I don't know), so that makes it entirely reasonable to access the site on that basis.

If they make a change in that respect, fair enough, I will be off (unless they make their ads less intensely obstructive)

OP posts:
Rogue1001MNer · 12/07/2023 08:10

Wow!

Odd response when the relationship between mn and it's posters is completely symbiotic

Rogue1001MNer · 12/07/2023 08:12

(Was referring to @YetAnotherBeckyMumsnet's response in ky post, to be clear)

Preeeettyprettygood · 13/07/2023 22:54

I'm not surprised by the MNHQ response but they have a damn nerve to call it freeloading and I certainly would not pay for premium to reduce adds that virtually render this site unusable given MNHQ's background with data.

And as for FuppingEll, no, it wasn't a stupid question to ask. Would you be happy to pass over your bank details to cut down the adds to a bear minimum ? Maybe you do, but considering the way this site is going, it's track record and then the cheek to yet again call us freeloaders and shoplifters, they have a damn nerve

MinnieTruck · 15/07/2023 16:00

How many data breaches have their been on MN? Why would people trust the company with their bank details in order to pay for Premium? Maybe sort that out first and then encourage people to pay?

TheSeaDoesntKnowMyName · 15/07/2023 19:17

@YetAnotherBeckyMumsnet will there be a response?

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