Who else thinks the Nutella ad on the mumsnet homepage is RIDICULOUS and OUTRAGEOUS?

[dontwanttogetoutofbed]

i do

[Oenophile]

D'you know, I've never tried it. But reading this topic I don't half fancy some and am off to add some to my Tesco order.

[Blu]

But maramalde is advertised as a breakfast food - and marmalade and a slather of butter can't be better than nutella without butter, surely? In terms of sugar / fat intake?

And now that Special K and other cereals are advertised as lunch and late night snack foods, well, where will it all end?

(fully aware that many advertising campaigns focus on trying to get a product used in new ways, at new times of day etc)

[Blu]

Does B&B choc spread have nuts? I have never seen any in Sainsbury's.

[FrannyandZooey]

I don't find it outrageous but I do think it is crap to advertise it as a healthy start to the day, yes

[bundle]

G&B, blu?
yes it does
here

Organic Sugar, Organic Vegetable Oil & Fat, Organic Hazelnuts (10%) Organic Fat-Reduced Cocoa Powder (5%), Organic Skimmed Milk Powder, Organic Soya Flour, Emulsifier: Soya Lecithin, Organic Vanilla Extract.

[hippipotami]

See, I do view Nutella as a breakfast food. So we only eat a small amount on toast once a week or so. (rest of the week is cereals, porridge, toast with jam, or heaven forbid croissants and pain au chocolat at the weekends) But we would never ever have it the rest of the day. It is for breakfast only.

I absolutely fail to see why it is considered worse to give the dc nutella for breakfast, and then healthy snacks the rest of the day (as we do), than giving them unsweetened weetabix for breakfast but putting a Penguin biscuit in their lunchbox.
Each to their own as far as I am concerned.
There is only a problem in someone has nutella on white bread for breakfast, chocolate biscuit in the middle of the morning, nutella on bread for lunch, nutella or another form of chocolate after school, and then again as an evening snack.
But a little bit, once in a while is normal, completely normal.

[dontwanttogetoutofbed]

whoever doesnt think its ridiculous and outrageous, just check out all the people on the trying to loose weight threads here. i agree that food is food, all of it is ok in moderation, and nothing should be restricted. that is what we practice at home and there are good results.
but i come from the world of marketing baby products, and thats where i speak from when i say that i think its outrageous to market to mums and dads on mumsnet that nutella is 'part of a healthy breakfast'. it may be a 'fun snack when your in the mood' but it is completely misleading to write 'part of a healthy breakfast' and that is a HUGE nono when it comes to marketing.

[psychomum5]

but it is aimed at mums and dads who can make the choice as to whether they think it ok or not to buy!!!

it is not aimed at kiddies on cbeebies website......that would be outrageous.

WE, as adults, have the education to KNOW that it is a food that is fab as part of a healthy diet!

[FarcicalAlienQueen]

"but I do think it is crap to advertise it as a healthy start to the day, yes"

have you clicked to read the rest of the ad???

"What is a balanced breakfast?

A balanced breakfast is one that contains elements from the major food groups. A good example is a 15g serving of Nutella on wholegrain toast together with a bowl of low or no sugar cereal with milk and a glass of pure fruit juice, which can help provide kids with slow release energy."

So it's not like they're saying you ONLY need Nutella........are they???

[psychomum5]

filling your body with caffein is a bad start to the day!!!

but how many here do that????

I do!

[FarcicalAlienQueen]

and how many of us fill our body with caffein AND nicotine first thing in the morning

[dontwanttogetoutofbed]

ok, so would you give your child 15g of nutella each morning?
and would your child eat ALL his breakfast if 15g of nutella were also there?

if you dont think its misleading that is a good thing for the world of marketers, but as an on-the-face statement it is really ridiculous.

what about the preservatives and other unnatural ingredients in it? are those part of the healthy breakfast? their tag sentence and the info inside are not complete and are designed to give parents a justification why its ok to feed their child nutella in the morning.

hail eggs or porridge

[dontwanttogetoutofbed]

so would you fill your childs body with caffeine? dont forget that chocolate in itself is a stimulant (befre the sugar)

[Buda]

Nutella is yummy! DS quite often has it for breakfast. On white bread. Doesn't seem to have done him any harm. He might have a Babybel afterwards or a satsuma. He may not. I try to then balance things out later in the day so his after school snack would be something like a ham sandwich or something similar.

[FarcicalAlienQueen]

15g is a TINY amount it really is!

So yes if there wasn't the risk that I would eat it all I would let my DC have a slice of toast with Nutella on it with alongside their porridge/wheetabix - no more filling/worse than giving them toast and jam/marmalade after their cereal IMO.

[NewYearNewStart]

Come on it's not that awful.

A thin spread of nutella on wholemeal toast served with a glass of orange juice seems a quite ok breakfast to me.

[dontwanttogetoutofbed]

i am surprised at how many people feed their children jam, marmalade, chocolate and other sugars on a regular basis.
maybe its just me then

[morocco]

another vote for nutella, yum breakfast food for ds1, tis v continental y'know.

[CoteDAzur]

LOL at comparing nutella with crack cocaine.

[NewYearNewStart]

Unless you're going to have homemade organic porridge with lashings of freshly grown blueberries, I bet someone will always claim it's unhealthy in someway. actually I bet you'd claim that had too much dairy in.

[dontwanttogetoutofbed]

why would you do that and not give your child a cheese spread on bread. wouldn't they be better off?

[psychomum5]

my children have the dairy free choc spread on pancakes for breakfast many mornings, and other mornings they will have a banana, dairy free youghurt and jam on toast, other mornings honey loops and cereal with soya milk.

I think all those are good breakfasts in my humble opinion.......and they have evolved to this despite my best intentions for a cooked breakfast etc pre-kiddies, because they and I have many allergies.....leading to limited diets and now limited tastes!

BUT this isn't an arguement over who does the best breakfast = who is therefore the best mummy, is it?

this is all about the statement of whether the advert is OUTRAGEOUS on mumsnet.

it isn't in my opinion, as we are all educated parents who can make up our own minds....

if it were aimed at children on childrens TV and websites telling them that it is THE best breakfast of choice over all others........THAT WOULD BE OUTRAGEOUS!

and as far as I now know, advertising for these foods are banned from those types of places, and so it leaves parents sites as the types for them to place such adverts.

[NorthernLurker]

don'twanttogetoutofbed - better not come round my way then - you'd never get out of bed again