Who else thinks the Nutella ad on the mumsnet homepage is RIDICULOUS and OUTRAGEOUS?

[dontwanttogetoutofbed]

i do

[morningpaper]

lol @ sandwiched between two rice cakes

couldn't you just have a PROPER CAKE?

[MaryAnnSingleton]

the rice cakes make the nutella more yum as they're so bland ! ds won't touch it but I wouldn't let him have it for breakfast even if he did like it...I only have it for breakfast at weekends

[CatIsSleepy]

actually I haven't had nutella for years- itis good isn't it? might have to re-discover it

[TurkeyLurkey]

Corr!! My mouth is watering now! I'm off to the shops after school to get a jar. Yum Yum.

[MaryAnnSingleton]

excellent !

[mrsmalumbas]

In France it's normal to have chocolate for breakfast - hot chocolate, chocolate pastries, chocolate cereals, chocolate cakes. It's only not a "normal" breakfast food for us because culturally/traditionally it's not. Each to their own. I like ham sandwiches for breakfast, but that's just me.

[DrNortherner]

OOOh Nutella is devine. My ds is allowed it on a croissant for brekkie on a weekend with his freshly squeezed apple juice. Shoot me?

My dh is a chef at a hospital specialising is special diets and stuff, his mantra is 'There are no bad foods, just bad diets' and we go off that.

Besides i like nutella.

You lot don't know what you are missing.

[Blu]

DS has it for breakfast often.

He never asks for pudding, doesn't raid the chocolate we keep in a tin well within his reach, doesn't generally have sweets or dessert.

Within an overall intake during the day, why on earth does it matter of a small amount of chocolate, nuts, sugar and oil gets eaten at one hour of the day rather than another?

Anyway, I have MN to keep my general standards of decision-making around nutrition within responsible parameters, so am not worried that the ad will turn me into a crack addict or worse. (Fruit Shoots etc)

[bobsmum]

I like the jars because you can collect the glasses. I have a whole set of Simpsons and Scooby Doo ones which are great for the dcs.

[Blu]

DP and I used to send the individual little packs to each other through the post as erotic exchanges.....

[needmorecoffee]

love nutella. So much more affordable than the organic equivelent.
Aren't nuts healthy?

[SheikYerbouti]

Have only read OP (I know, I knwo)

Buut FGS!

I have work with kids who hgave gone to school havinh eaten crisps and mars bars fro breakfast, much better for them to have had nutella on toast.

I used to have it a couple of times a week when I was kid, and I donhp;t view chocolate as a "breakfast food" nor has it given mne poor eating habits as an adult.

This sort of "Oh god my children willL WITHER if they so much look at a grain of sugar, and if they eat it, how will I face the Boden mummies at the school gates" shite that is regularly spouyted on MN really pisses me off

Get a life, man

[Scootergrrrl]

Spot on Blu. While I certainly don't want my children to grow up to be unhealthy lard-arses, I also don't want them to see chocolate and sweets as such a holy grail that they a) binge on it when they get chance or b) mug other children for their sweets at parties which I have seen happen.

[SheikYerbouti]

Exactly

Forbid a food and it becomes more attractiove

Fact

(I sound like David Brent now,fgs)

[LyraSilvertongue]

My friend's little girl doesn't eat her meals and snacks on Nutella sandwiches (white bread) instead. And they wonder why she's permanently constipated.

[HuwEdwards]

Now I was going to start a thread asking if it really is nice, because I've never tasted it!

[SheikYerbouti]

Nutella is divine

[SheikYerbouti]

but LST, that's not because of the Nutella, it is because of the fact that she has an extremely limited diet.

An old boyfriend of mine had a 7 or 8 year old cousin that lived entirely on bananas. He was much the same.

[VeniVidiVickiQV]

It's not outrageous.

It is ridiculous IMVHO. But I do hold a certain amount of contempt for most adverts. No reason why I should feel differently about a company advertising the 'benefits' of having a spread with additives as a "balanced" breakfast food.

BTW it is NOT chocolate, it only forms a minimal part of the product. See below the ingredients which vary from country to country.

"Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and modified vegetable oils, followed far behind by hazelnut, cocoa and skimmed milk, comprising together at most 28% of the ingredients. The recipe for Nutella varies in different countries. In the case of Italy the formulation uses less sugar than the product sold in France. Nutella is marketed as "hazelnut cream" in many countries; it cannot be labeled as a chocolate cream under Italian law, as it does not meet minimum cocoa concentration criteria.

Despite being advertised as a healthy breakfast choice for children, about half of the calories in Nutella come from fat (11g in a 37g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20g, 80 kcal). [1]

Listed ingredients

Australia: sugar, vegetable oil, hazelnuts (13%), skim milk powder (8.7%), fat-reduced cocoa powder (7.4%), emulsifier (soy lecithin), flavouring (vanillin)
France: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder (7.4%), skimmed milk powder, emulsifier (soy lecithin), flavouring.
Germany: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder, skimmed milk powder (7.5%), emulsifier (soy lecithin), flavouring (vanillin)
Italy: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder, skimmed milk powder (5%), whey powder, emulsifier (soy lecithin), flavouring.
Poland: sugar, rapeseed oil, hazelnuts (13%), cocoa (7.4%), skimmed milk (5%), lactose, soya lecithin, vanillin (an artificial flavor).
Spain: sugar, vegetable oil, hazelnuts (13%), fat free cocoa (7.4%), skimmed milk powder (6.6%), whey powder, emulsifier (soy lecithin), flavoring.
United Kingdom : sugar, vegetable oils, hazelnuts (13%), fat-reduced cocoa (7.4%), skimmed milk powder (6.6%), whey powder, emulsifier (soy lecithin, vanillin
USA & Canada: sugar, modified palm oil, hazelnuts, cocoa, skimmed milk, reduced mineral whey, soy lecithin (an emulsifier), vanillin (an artificial flavor). "

No worse than coco pops really.

[VeniVidiVickiQV]

Oh, and I quite like it myself

But we dont have it in the house due to DD's nut allergy (we are fairly sure she's not allergic to hazelnuts, but it's not 100% so we avoid all nuts).

[stleger]

We have it on Sundays in pancakes!

[bundle]

nutella isn't banned in our house

but advertising it for breakfast really is silly

[VeniVidiVickiQV]

Oh apparently it contains peanut oil.....

Definitely a no-no then.

[NorthernLurker]

Good grief - no I don't agree. But then I was feeding my baby a very small bit of chocolate cookie last week.....dd1 (who is 9) was horrified that I was feeding the baby sugar. Perhaps she would fit in well round here