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Mumsnet Premium membership - please support us if you can

999 replies

JustineMumsnet · 08/04/2020 13:17

Hi folks,

First and most importantly, I hope you and yours are safe and well, and that you all stay that way.

After 20 years of unreasonableness, rofls, wtfs, advice and support, and the odd lawsuit, it's fair to say that we are as close as we’ve ever been to existential difficulty.

Like many ad-funded businesses, the COVID-19 crisis has seen us take a big hit to our revenues. The businesses who would normally pay to advertise with us are slashing their marketing budgets, but lots of our outgoings are fixed and we so need to find new ways to keep paying the bills.

We’re doing our darndest to find every single saving we can - lots of our staff have volunteered to reduce their hours, we’ve cancelled all non-essential services, I've taken a pay holiday and we will use every scheme and loan available to us from the government and the bank to help tide us over. But we still need to find alternative revenue streams to ensure we don’t run out of funds in a few months...

To put it frankly, it’s squeaky bum time.

I know this is a very tough time for many of you and some of you are only just keeping the lights on yourselves. We’re sending you our solidarity and we most certainly don’t want anyone to stump up anything they can’t afford, but if you can help, please do subscribe now to our Premium service.

We’ve banged this out as fast as possible in response to the current crisis and it’s definitely not the finished article, but it’s free of banner advertising, so if you’ve ever been vexed by those (or use an ad-blocker) this might be right up your alley. Banner ads also tend to make pages render more slowly and take up bandwidth, so if you’re surrounded by bored kids streaming with their mates, step this way.

We’ve opted for a price point that we hope is doable for most and which covers the potential lost ad revenue for the majority of users. We hope £4.99 per month or £49.99 for a year (less than a pound a week!) feels a reasonable exchange for the value Mumsnet brings you, but in any case you can unsubscribe any time.

Over the next little while we’ll look to add some extra features: things that people have requested regularly like editing, sorting posts by the OP, and reading offline.

Rest assured we remain committed to always providing a free version of the site, as we fundamentally believe that access to the advice and support Mumsnet offers should not depend on your ability to pay.

And if you can’t spare any cash right now… then of course we get it. It would still be very helpful if you removed any ad blockers or clicked on affiliate links around the site when you shop, joined our insight panel or even shared the best Mumsnet threads on your social channels whenever you can - it all helps.

If you have any questions at all feel free to post them here and I'll get back to you. We also have a page of FAQs that might answer your question.

Hold tight everyone.

Love

Justine and the team at MNHQ

OP posts:
Thread gallery
7
Eggcited · 08/04/2020 16:48

I'm disappointed that you haven't acknowledged the very legitimate, comments about the security of the site. Doxing, Jefferygate, the EX employee.

Saucery · 08/04/2020 16:48

Good point, Buscake. Even if it doesn’t say ‘Mumsnet’ it’s going to have to say something. Which is an absolute gift to the financially abusive. Sad

Bringringbring12 · 08/04/2020 16:48

@JustineMumsnet

But many are being financially abused, with very limited if any control over finances.

HarrietTheShy · 08/04/2020 16:49

For those worrying about anonymity (which is entirely valid) - what about using mastercard/visa gift cards?

NobdieTheNob · 08/04/2020 16:49

Thank you, Justine, for answering directly.

I think it's inevitable that this smacks of a two-tier system, but time will tell.

SarahInAccounts · 08/04/2020 16:49

Everyone who is thinking, "Oops! I put 'their' not 'there' - so glad there is an Edit Function!" or "Drat! I misspelt that name - thank goodness I can correct it now!" - you have NO IDEA what mayhem will ensue.

Not necessarily. The forum I run has a facility for seeing what was there before the edit.

CobyKnobe · 08/04/2020 16:49

I think they mean fewer ads as they can't block the native ads like cadburys / craft who they have a deal with mn to pay them 6 figures a year for users data and to advertise. Correct me if I'm wrong, this was from reddit!

ChandlerIsTheBestFriend · 08/04/2020 16:50

Justine just posted to say there's going to be a FAQ added which will include what "fewer ads" would look like

And the rest of my post?

Will there be any changes to the free version? Like a increase in intrusive ads? To encourage folk to pay for “fewer ads”

Or any changes at all really?

JustineMumsnet · 08/04/2020 16:51

@ChandlerIsTheBestFriend

5th time

@JustineMumsnet

Fewer ads”

So not ad free then?

Will there be any changes to the free version? Like a increase in intrusive ads? To encourage folk to pay for “fewer ads”

Or any changes at all really?

Also- why are you only answering some questions?

Sorry chandler - both those first two questions I've previously answered elsewhere but to be clear
It's the display (image based ads) that are going. They tend to be the banner across the top and a rectangle at the side of the page or at the bottom on mobile. They are generally the ones that take bandwidth to download. The text based native ads - usually promoting offers or Mumsnet's own content are still visible on Premium.

No, no changes to advertising plans on Free version - at the moment btw there is already a 2-tiered approach - you'll see more ads if you're logged out than logged in.

OP posts:
Bringringbring12 · 08/04/2020 16:51

Am I alone in completed completely unbothered by the ads? Hardly notice them in fact

MarieQueenofScots · 08/04/2020 16:52

at the moment btw there is already a 2-tiered approach - you'll see more ads if you're logged out than logged in

That’s dependent on the click of a button though, not a divisive amount of money.

Puzzledandpissedoff · 08/04/2020 16:52

I don't know, Chandler, but there are lots of questions on here and hopefully HQ will include the important, repeated ones on the FAQ ...

JustineMumsnet · 08/04/2020 16:52

@CobyKnobe

I think they mean fewer ads as they can't block the native ads like cadburys / craft who they have a deal with mn to pay them 6 figures a year for users data and to advertise. Correct me if I'm wrong, this was from reddit!

You're right we're keeping native ads - but we are not paid 6 figures for data by anyone and certainly not by Cadburys and Craft so that's just baloney.

OP posts:
Cliffdonville · 08/04/2020 16:53

Done. I'd be happy to pay without any added extras. Mumsnet has been my main source of support and entertainment for years and I would be lost without it.

Saucery · 08/04/2020 16:53

Women in abusive relationships are just going to have to suck it up, aren’t they? Maybe they will be able to get past all the garish flashing ads to an actual thread and not be too put off by Premiums doing AS on them and calling them trolls with impunity (because no paying member is ever going to be banned). So they might get something out of the site if they are persistent enough. Survival Of The fittest, innit? Even during a global pandemic. Especially during a global pandemic - ideal time to squeeze every last drop out of your content.

Bringringbring12 · 08/04/2020 16:54

@JustineMumsnet

I saw you in a debate re “tiger mummy” about ten years ago.
You were utterly compelling and clearly an incredibly business woman.

This. Is. A. Mistake. And won’t take off.

ChandlerIsTheBestFriend · 08/04/2020 16:54

It's the display (image based ads) that are going. They tend to be the banner across the top and a rectangle at the side of the page or at the bottom on mobile. They are generally the ones that take bandwidth to download. The text based native ads - usually promoting offers or Mumsnet's own content are still visible on Premium.

Thank you very much- very clear response.

No, no changes to advertising plans on Free version - at the moment btw there is already a 2-tiered approach - you'll see more ads if you're logged out than logged in.

Any changes at all to the free version? Aside from ads.

raviolidreaming · 08/04/2020 16:55

I think Justine is getting a hard time. I do admire her honesty in explaining the situation

That one minute it was 'we're really struggling, just like everyone, please help us' and then it transpired that a premium-paid-for option was always the plan for this year but they're hiding it behind a global pandemic for a fuzzy-feel-good factor when you sign up?!

comingintomyown · 08/04/2020 16:58

Reading some of these posts, most of them in fact, you would think we have a god given right to have this site. If I was Justine I would be thinking fuck it it’s going to a paid site end of story.
I understand people questioning the security side of payments but I would bet a few of them have paid for something online without giving the security of the site the eighth degree. As to demanding information about wage bills and the like well I am speechless the proposed amount is half what I pay Spotify and Netflix and it’s never occurred to me that I should have some kind of breakdown of their internal costs and processes.
In this day and age to be offered something free of charge , and it is still being offered free, that is such a mine of information and entertainment is amazing.

DGRossetti · 08/04/2020 16:58

Please believe me, the ability to edit posts is massively open to abuse and it will be abused - because wherever it is allowed it is always abused and causes huge problems.

Hundreds of other forums manage without too many complaints.

MorganKitten · 08/04/2020 16:59

On furlough, And probably being let go in May. And I have my mums care to pay for, rent, bills I’ll just have enough for noodles and basics next month so no.

ThrowingGoodAfterBad · 08/04/2020 16:59

You're right we're keeping native ads - but we are not paid 6 figures for data by anyone and certainly not by Cadburys and Craft so that's just baloney.

Is it just the price you’re quibbling over there? Or are you saying that you don’t sell profiling behaviour to companies? Can you guarantee that subscribers won’t be tracked?

DGRossetti · 08/04/2020 17:00

I can understand facebook having huge developer and software engineer costs. But this site has such basic functionality I imagine a uni grad could write it in a few weeks for a few grand

In which case they'd be ripping MN off - you can get incredibly full features open source software for free.

vanillandhoney · 08/04/2020 17:00

I think Justine is getting a hard time. I do admire her honesty in explaining the situation

What, her honesty in saying they were going to do it this year anyway but have brought it forward because suddenly they're struggling?

ChandlerIsTheBestFriend · 08/04/2020 17:01

If I was Justine I would be thinking fuck it it’s going to a paid site end of story.

Grin

You’d be on the universal credit phone queue very quickly.