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Mumsnet Premium membership - please support us if you can

999 replies

JustineMumsnet · 08/04/2020 13:17

Hi folks,

First and most importantly, I hope you and yours are safe and well, and that you all stay that way.

After 20 years of unreasonableness, rofls, wtfs, advice and support, and the odd lawsuit, it's fair to say that we are as close as we’ve ever been to existential difficulty.

Like many ad-funded businesses, the COVID-19 crisis has seen us take a big hit to our revenues. The businesses who would normally pay to advertise with us are slashing their marketing budgets, but lots of our outgoings are fixed and we so need to find new ways to keep paying the bills.

We’re doing our darndest to find every single saving we can - lots of our staff have volunteered to reduce their hours, we’ve cancelled all non-essential services, I've taken a pay holiday and we will use every scheme and loan available to us from the government and the bank to help tide us over. But we still need to find alternative revenue streams to ensure we don’t run out of funds in a few months...

To put it frankly, it’s squeaky bum time.

I know this is a very tough time for many of you and some of you are only just keeping the lights on yourselves. We’re sending you our solidarity and we most certainly don’t want anyone to stump up anything they can’t afford, but if you can help, please do subscribe now to our Premium service.

We’ve banged this out as fast as possible in response to the current crisis and it’s definitely not the finished article, but it’s free of banner advertising, so if you’ve ever been vexed by those (or use an ad-blocker) this might be right up your alley. Banner ads also tend to make pages render more slowly and take up bandwidth, so if you’re surrounded by bored kids streaming with their mates, step this way.

We’ve opted for a price point that we hope is doable for most and which covers the potential lost ad revenue for the majority of users. We hope £4.99 per month or £49.99 for a year (less than a pound a week!) feels a reasonable exchange for the value Mumsnet brings you, but in any case you can unsubscribe any time.

Over the next little while we’ll look to add some extra features: things that people have requested regularly like editing, sorting posts by the OP, and reading offline.

Rest assured we remain committed to always providing a free version of the site, as we fundamentally believe that access to the advice and support Mumsnet offers should not depend on your ability to pay.

And if you can’t spare any cash right now… then of course we get it. It would still be very helpful if you removed any ad blockers or clicked on affiliate links around the site when you shop, joined our insight panel or even shared the best Mumsnet threads on your social channels whenever you can - it all helps.

If you have any questions at all feel free to post them here and I'll get back to you. We also have a page of FAQs that might answer your question.

Hold tight everyone.

Love

Justine and the team at MNHQ

OP posts:
Thread gallery
7
GlendaSugarbeanIsJudgingYou · 08/04/2020 15:40

Many sites have an ad-free/fewer ad premium.

Advertising companies are aware of this.

Do you think Mumsnet is fleecing them? :o

Mrsmadevans · 08/04/2020 15:40

Is there a block function so you can block the annoying posters who are a pita? Trolls, attention seekers, wingers and idiots? Please say yes Smile

ChandlerIsTheBestFriend · 08/04/2020 15:40

And at most you'd lose £4.99 of value if you subscribed monthly).

And potentially £49.99 if paid up front for a year!

Saucery · 08/04/2020 15:40

I don’t really get the “not paying your way” thing. If I turn off my adblocker I’m still not going to buy anything from an ad on here. Are you saying we need to buy some old tat we don’t need now and again?

flowerycurtain · 08/04/2020 15:41

I'd have considered it before you mentioned profits of £570k.

CeibaTree · 08/04/2020 15:42

Hence the need to look for alternative revenue sources to tide us over until things get back to a bit more like normal
So is the paid version of the site going to be for a limited time only then? When things get back to normal will you roll out the enhanced features to everyone and stop the paid subscriptions?

GCAcademic · 08/04/2020 15:42

Well, yes, but put another way... by using an ad blocker you're basically not really paying your way for a website that quite unusually has not shut down gender critical comment, despite considerable cost in terms of lost advertisers over the last 18 months.

So, to be clear, you would like FWR users to “pay their way”?

ChandlerIsTheBestFriend · 08/04/2020 15:42

Hence the need to look for alternative revenue sources to tide us over until things get back to a bit more like normal.

So premium will be a temporary feature?

Circe32 · 08/04/2020 15:42

QuaffthisKindNepenthe
I will pay if you add a "parking diagram generator"
This Grin

ACoupleofPeaches · 08/04/2020 15:43

Good message and good idea.

I'm in.

JustineMumsnet · 08/04/2020 15:44

@FortunesFave

Glow they won't go bust. And they need to be more clear about their philosophy. Either it's a business that makes money and that's what matters or it's a terribly nice, cosy and supportive place of education for parents that places a lot of emphasis on care and well-being.

Asking people to pay sort of flies in the face of what MN has always reckoned itself to be.

No I don't think so - we were always planning to introduce Premium this year but we've slightly rushed it out with fewer benefits than we wanted to launch with because needs must - hence the appeal for help. We are a business and we've never pretended not to be. But we are a business with a purpose - to make parents' lives easier. We want to make profits but not at the expense of our (and your) principles.

OP posts:
MamaBearOnLockdown · 08/04/2020 15:44

I also think that the NCT should be free.

The NCT is a business, pretending to be a charity, biggest hoax of all. Nothing wrong with them as a business at all, but calling themselves a charity is a joke.

NerrSnerr · 08/04/2020 15:44

@flowerycurtain but didn't Justine say upthread that wages are over £300k?

NewModelArmyMayhem18 · 08/04/2020 15:44

I think the 'premium MN' experience has been and gone. A few years ago there was very rich content, not so much now. Things seem to be less MN HQ driven TBQH.

NotAGirl · 08/04/2020 15:45

I really don't think Deliveroo, Booking.com and made.com would use them if they were unreliable
Puzzled

The naivety of that statement has me concerned, there are any number of companies that make bad decisions, MN needs to do their own due diligence not assume others have and copy them. Doesn't give me the level of confidence I'd need to entrust more of my personal data.

flowerycurtain · 08/04/2020 15:46

@NerrSnerr in my business the profits are after payroll.

category12 · 08/04/2020 15:46

@JustineMumsnet, sorry if it's been asked already, but did you consider a Pledge drive as an alternative to this, (like Wikipedia do)?

zonkin · 08/04/2020 15:46

How many staff do you have that the monthly staff bill is £350k?

Additionally, having seen some of the threads on here in the last few weeks, I'm not surprised some of the advertisers have pulled out. Particularly supermarkets.

JustineMumsnet · 08/04/2020 15:46

@ChandlerIsTheBestFriend

Hence the need to look for alternative revenue sources to tide us over until things get back to a bit more like normal.

So premium will be a temporary feature?

No not temporary but hope to improve the offer - more features, more benefits - so it's less of an appeal and more of a value exchange that makes sense for users.

OP posts:
FortunesFave · 08/04/2020 15:47

Yes we made a small loss in Q1 (jan-march) and obviously the outlook is very uncertain. Hence the need to look for alternative revenue sources to tide us over until things get back to a bit more like normal.

It's not to 'tide yourselves over for a bit" though is it? @Justine You were quite clear that this won't be going away again once things get back to normal.

The irritating thing about the way this is being approached is the lack of honesty. The glossing over of things.

Eggcited · 08/04/2020 15:48

we were always planning to introduce Premium this year but we've slightly rushed it out with fewer benefits than we wanted to launch with because needs must - hence the appeal for help.

So premium was always in the pipeline, despite your profits.

TinselAngel · 08/04/2020 15:48

Is there a way that one could subscribe without handing over any personal details?

Nicknacky · 08/04/2020 15:49

You seriously spend 350k MONTH on staff and are now looking for people to subscribe?

How many staff do you have?

FortunesFave · 08/04/2020 15:49

This is very sad in a way. The timing is spectacularly off too. Very insensitive. People are without work, relationships are breaking up, it's all over the boards....and yet MNHQ think now's a good time to introduce this.

Because they've 'made a small loss' Righto.

ChandlerIsTheBestFriend · 08/04/2020 15:49

Oh good, I’m not invisible

What about this one @JustineMumsnet?

Fewer ads”

So not ad free then?

Will there be any changes to the free version? Like a increase in intrusive ads? To encourage folk to pay for “fewer ads”

Or any changes at all really?