Need your thoughts on dermal treatment advertising (ie Botox)

[JustineMumsnet]

Good morning all,
We have a company that wants to advertise their dermal treatment to Mumsnetters - i.e. a Botox-like filler. We have always said no to plastic surgery stuff but judging by the discussions on Talk there are many Mumsnetters who are curious about/ consumers of dermal treatments so some content/info/offers around this type of product may be of interest?
We are not thinking of sponsorship here - but maybe some content, a product test/ webchat/ a few display ads in style and beauty?

Do let us know your thoughts.
Cheers.

Product test with me first please! I have a terrible frowning habit and have been meaning to try botox for a while. I'd be happy to see some advertising around especially if it was in S&B

Not sure why not. MN advertise all sorts of other things which particular MNetters might find offensive eg. disposable nappies, cars, Tesco etc. If you try to dance around all of us it'll never work.
Don't mention McDonalds though.

Webchat and ads in S&B are OK, but am not very keen on giveaways for this sort of thing. Webchat should be with a Dr, not marketing person though
They are welcome to sponsor the large amount of botox that my dystonia gets though

Just don't put it in feminism
I'd find it distasteful, all part of the objectification of women tbh but each to their own - but I do think no to product tests.

As long as content/info/chat was with doctors or reputable, experienced practitioners, I think it would be OK. After all, it is relevant to many of us. But I really would not want the content/info/chat to be with a marketing type, whose only interest would be to promote a product rather than to enable potential consumers to make a genuinely informed choice.

What evenamousie said

Yes please :)

I think a web chat is (cautiously) fine but I'm very against product tests and rather against advertising.

I find it very distasteful too and just really un MN & sisterly to promote that kind of thing.

If you must do it in S&B only please.

I'm always up for a bit of product testing too.

Also what PrettyCandles said if you must.

BTW, Justine, while I agree entirely about not advertising plastic surgery, I think a webchat with a reputable plastic surgeon could be very interesting.

product testing - fine only people who are interested would go for it. personally i wouldnt but i think product testing is a good opertunity generally

webchat - quite good idea for those interested

advertising - bit uneasy with it although not outraged or anything, but since youre asking i think there are a lot more uncontraversial & more suitable things to advertise. keeping the ad in s&b seems a good comprimise maybe

makes me uncomfortable. its all part of the message that women need medical procedures to look ok

webchat with a practitioner who is professionally qualified and has the appropriate speciality membership - OK. otherwise v uncomfortable with ads and product tests. What if something went wrong in a product test or with a MNetter who paid for a procedure at the advertised company? These are not risk free procedures, however normalised these have become, so MN would have to be very careful indeed about the credentials of any advertiser.

I think a webchat should not only be with a proper medical consultant (as opposed to some dodgy diploma holder) but one who works solely in the NHS ie no commercial benefit to them. We all have opinions but sometimes hard facts are in short supply.

After that MNHQ might be the better time to ask if anyone is in favour of a product test?

TBH, it wouldn't even register on my radar. I don't look at the adverts enough for them to make an impression.
The exception being the one for Lillets. I requested a free sample pack for DD ages ago and it still hasn't come.

I agree munstersmum. Only then would I be interested.

I'm fine with it....it's no different to tattooing imo. I am available to be a guinea pig for product testing too!

A couple of posters have said "product testing ok, but no advertising". I just wanted to point out that product-testing threads on MN are advertising. They often run at the same time as ads for the product that is being tested and I imagine that their primary purpose is to get MNers discussing the product, as a means of raising its profile online -- i.e. rather than them being simpy intended as an information base for product development on the part of the producers (though they might be that too, I suppose).

I think these products are vile, but as others have said, there are all sorts of more or less controversial products advertised on MN and as long as content is clearly marked as, and understood as, paid-for avertising, it doesn't bother me. I only dislike it when advertising content is not clearly presented as such. I'd love it if product testing threads explicitly said "Advert" somewhere prominent (though I guess they are broadly understood as such by readers).

I can understand the reasons why some object, but I wouldnt object to adverts [I just ignore those im not interested in] I think a webchat would ne fine but as others have said with a real doctor/surgeon not a marketing person.

As for product tests...............Yes! I do this alot, so sign me up please

Yes a webchat with an actual medical practitioner who has not got vested interest. Followed up by a webchat with someone from the company and Shelia Jeffreys as suggested by Butterfly would work for me.

Lol, Amberleaf: Yes, we'll all need emoticon-botox if we ,,, too much.