Why thank you ASAS 
Funnily enough I grew up feeling included, safe, nurtured, healthy etc etc without any questionnaires, shanarri indicators, funky songs 
or by being microcchipped by the Government The quote from the judgement about totalitarian regimes is very telling.
I was fortunate enough to have had loving, involved parents who did their job well just like many hundreds of thousands do today. They probably did things differently from the family across the road and differently again from the parents round the corner, but that's what makes me me, and you you.
Those who aren't as lucky as I was, and where genuine child protection concerns exist do of course require the state to step in. What is really required though in order to make a difference is properly funded social and health workers with realistic manageable caseloads to concentrate their efforts on them.
What they absolutely don't need is already overworked, stressed individuals dealing with unnecessary referrals and paperwork generated by at best well meaning and at worst interfering named persons.
I've come across more than a few of the latter in my time (you know the type) and the thought of them as possible named persons makes me shudder.
Stop spending public money on interfering campaigns - 'in this house we call peas green footballs' anyone? 'Read with your child' - no shit Sherlock.
Studies have shown (article in the Herald a few months back in case anyone asks me to evidence it) that health promotion campaigns make little difference. They predominately reach those who would have done it anyway. The inequalities remain.
Don't target the masses. We're mostly fine thanks. Concentrate time, money and effort on those who really need the support. That's how you will close gaps in poverty, attainment, health etc etc that continue to widen in Scotland.