isolating your partner socially; contriving a situation where they are dependant on you financially; belittling and chipping away at their confidence; telling them what to eat and wear etc.
*Why do you do it? How does it make you feel? How does it feel when you don't have enough control over your partner?How do you think your behaviour impacts on your partner's well being? Do you care?
Do you think it's normal?*
I'm not controlling but I'll try to answer from any insight I've gained from being on the receiving end and from observation.
Why?
To gain and keep control in the relationship, this feeling secure & that you have power, and that any "risks" (loss etc) to you are minimised.
How does it make you feel?
If successful - secure and in control. With a slight side dish of anxiety/worry that it might drive the person away.
How does it feel when you don't have enough control over your partner?
Anxious. Angry because you think its their fault that you feel anxious.
Perhaps self righteous - because you think they're violating your "rights".
(These are obvious entitled "rights" that are not actually fair).
How do you think your behaviour impacts on your partner's well being? Do you care?
It's their fault so it's self inflicted (in the abuser's mind). Only to a small extent; because it's "self inflicted". They'd only worry that they might push it too far and cause the person to leave. But feeling in control and secure is more important than any distress/stress to their partner.
Do you think it's normal?
They don't care if it is.
They think it should be normal, they think people who don't act like this are saps, simps, soft, cucks, weird etc.