The short answer is "money", as Gasp0de says.
They had wasted a vast amount of money on poor IT projects (I know this because I knew someone on the provision end, and he thought they were insane even by pointy-haired boss standards) and were being charged an excessive amount per message board on their website, so they cut them back and cut them back and eventually got to The Archers' board when it was the last left standing and they'd redirected all the others to The Bull. I could tell you the excuse as well, because I kept it somewhere. Hang on.
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Closure of The Archers message board
Monday 11 February 2013, 12:00
Today we are announcing the closure of The Archers message board. It will close, in two weeks, at 12pm on Monday 25 February. All of us at Radio 4 and on The Archers team understand this news will be disappointing for regular users.
The Archers is extremely popular on digital platforms. More than 120,000 users regularly visit the website every week, the podcast is three times more popular now than it was in 2008 with downloads in the millions - and more and more listeners are talking about the programme on social media platforms such as Facebook and Twitter.
Amid that growth, traffic to the message board has reduced greatly. While there are around 10,000 regular visitors to the message board, the number of people who contribute actively has dropped below a thousand.
For some time, the BBC has been moving
away from message boards, as Ian Hunter explains in this blog post
http://www.bbc.co.uk/blogs/bbcinternet/2011/01/delivering_quality_first_on_bb.html
and there are now no other BBC Radio message boards and only two
related to other BBC output.
The Archers community has been a rich, witty and fun space for fans over the last decade and we acknowledge the strength of the community. We hope that you continue to contribute to Archers discussions elsewhere online.
We will still be listening to you and we welcome feedback via this blog, on our Facebook page and through Twitter where Tayler and Keri will remain as our hosts. All feedback will be collated and shared with the programme team each week and published on our blog.
The board's vast archive will remain online. We’re giving notice so that you can make plans to migrate to alternative Archers forums and spaces, say goodbye to fellow Archers board users and discuss this move.
We will respond to comments and questions about the closure on this blog later in the week.
Nigel Smith
Interactive Editor, Radio 4 & 4 Extra
Has anyone tried recently to provide them with "feedback via this blog"? It can't be done.