Do they sit down and work out how to create books that are entirely witless and infuriating on purpose? I mean, as if Biff & Baff & Fucko and their Magic Key weren't tiresome enough, we are now on to Ant and Dec and Dipshit and their magic shrinking watches (The X Project). Stupid stories with no context, no resolution, no sense of character... are they trying to create a generation of book-haters?