I do think there is an issue with regards to the training some bf counsellors, peer supporters etc are given.
I was all set to bf dd. I had a session with a bf midwife at my house, read extensively, found out about local sources of support and attended a bf workshop at my hospital. I felt that I was as prepared as I could ever be to understand the potential problems and issues but to persevere nonetheless. What I wasn't prepared for however, was major additional surgery following my emcs, where I lost most of the blood in my body, nearly lost a major organ and almost died.
Unsurprisingly, after all that, my body was less than cooperative when it came to milk production. Despite hardly being strong enough to hold my daughter or remember my own name I persisted with trying to bf in hospital for three weeks. After three weeks I wasn't even producing colostrum, never mind milk, and even the lactation consultant and specialist midwife advised me that I was hampering my own recovery and failing to bond with my daughter because of my determination to bf. Reluctantly I went on to formula and I have to say that for me, in my set of circumstances, it was exactly the right choice.
I felt that the support from the midwives, infant feeding co-ordinators and lactation consultants at the hospital was second to none. They gently helped me to try different things and were really encouraging.
However, I can't say the same for the peer supporters who'd barge in at all hours, not even ask me about my situation and proceed to give me a lecture about the importance of bf. When I explained our situation and stated that we were taking action and that it was all under control, you'd think I was talking martian. It just did not seem to compute and I got another lecture about how important bf was. I know they're volunteers, they provide a valuable support to many and it's all well meaning, so I don't want to be critical, but it really did feel like pressure. I remember just crying my eyes out one day because I'd spent so much time talking to uninvited peer supporters that I hadn't been able to follow my expressing schedule (and yes, there was a 'do not disturb' sign on the door - they just ignored it). It honestly felt like harassment at times.
We've since written to the infant feeding coordinator at the hospital to tell them about our experiences in the hope that others in a similar position will get better support.
So in some circumstances, for some people, there is undue pressure. I certainly wouldn't categorise telling a healthy pregnant woman about the benefits of bf as pressure though!