If I may join in - isn't part of our evolution the capacity or brain power to make more difficult choices based on what we have learned?
Isn't some of this "choice" determined by instinct and some by evolving intelligence?
And isn't it possible that because some people who seemed to do well by "capitalist" methods due to many factors, not just choice, became role models and were copied, regardless of the actual outcome of making that choice.
We see often on Mumsnet the attitude that if you "just do x y or z, or make x choice" then success will be yours. So people come back and say but I did do x y AND z, and I chose x twice to be sure, but the outcome was a failure in comparison.
So then we start sort of groping around in the dark and wonder if it's something inherent about the person rather than actual circumstances having changed somewhere along the line that aren't blindingly obvious.
Capitalism survives on rewarding competition and one upmanship over the greater good - thinking of that is a laudable by product as opposed to an obligation, because we go back to the idea that it is natural to look out for ones own survival and that of ones nearest and dearest before the rest of the herd. This overlooks that to achieve successful capitalism the herd has to work hard to succeed in the same way, while trying to promote the individuals interest at the same time. It seems a bit of a paradox.
Maybe because our economy/politics are capitalist, we confuse them with social structure, instead of looking to see how one affects the other and whether one is a result of the other or vice versa?
Very interested in all thoughts!