I have seen, in discussion on threads about school uniform and lunchboxes, people raise the fact that a school rule makes it easier to say no, because you can just say 'school don't allow it'.
Isn't it even more important in the face of advertising and peer presure that WE as parents are able to say a Big Firm No, mean it, and stick to it?
Are parents becoming wussy? (not being personal about any individuals who may have added this as a pov in a discussion, but raising the question of where we get our resolve from - or whether we are losing it.