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I need advise about advertising/marketing/leaflets & how to write proper english?

112 replies

Katymac · 07/06/2007 21:35

OK - I am advertising my childminding

I have chosen a nice stiff A$ pale green card, I am going to fold it in half to make a card shape

Then I am going to print stuff on it

I am printing up t-shirst for me, DH & DD to wear - no-one will look at me but DD is gorgeous & DH is a tall Jamaican - which is unusual in rural Norfolk

We are going to wander round the farmers market & village fete on Saturday hoping to give out these leaflet/booklet thingie

Does this have any chance of working?

Also if I print what I am putting in it will someone proof it form me & kinda convert it into english?

OP posts:
Katymac · 07/06/2007 21:52

Anyone?

OP posts:
sleepycat · 07/06/2007 21:53

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Katymac · 07/06/2007 21:55

Thanks Sleepycat

What about this?

It is our intention that children at Walnut Corner are cuddled, loved and allowed to grow and learn through play. We aim to put into practise the framework of ?Birth to Three Matters? that encompasses all our values at Walnut Corner. Katymac runs Walnut Corner with a team of registered childminders working together to provide high quality childcare in a home environment.

We encourage a calm, relaxed atmosphere for our children, emphasise the social aspect of mealtime and recognise the importance of a healthy diet. Free-play and structured-play are both part of our daily activities along with music, dancing and outdoor action!

OP posts:
somersetmum · 07/06/2007 21:55

What will the t-shirt say?

Katymac · 07/06/2007 21:57

They will have my logo &

  • Full-time and Part-time Childminding
  • Before & After School Care
  • School Holidays
  • Occasional Childminding
  • Able to meet your child?s individual needs

Plus my OFSTED Outstanding logo
Plus my phone numbers

OP posts:
MrsBadger · 07/06/2007 21:57

'home environment' implies you live there - if you don't it'll have to be 'a homely environment', 'a home-like environment' or 'a home from home' or something.

Katymac · 07/06/2007 21:58

I do live in my house (honest )

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MrsBadger · 07/06/2007 21:59

NB is that too much stuff for a t-shirt?

better to devise a strapline that sums it all up and use that

'Walnut Corner - we care as much as you do'

'Walnut Corner - Childcare that CARES'

but less cheesey obv

MrsBadger · 07/06/2007 21:59

ah, right, was geting it mixed up with the new barn nursery project

Katymac · 07/06/2007 22:00

This is in the brouchure too

Our childminding area consists of a large playroom, a smaller quiet room, a child sized downstairs cloakroom, and kitchen and dining facilities and a large garden with lots of outdoor toys. Indoors we provide a variety of toys, books, games and activities for babies and children from birth through to 14 years. We enjoy reading and music together, and schedule lots of fun things like dressing-up, tea-parties and storytime.

Hmm agree about the t-shirt

OP posts:
sleepycat · 07/06/2007 22:00

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sleepycat · 07/06/2007 22:02

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Katymac · 07/06/2007 22:04

You're good at this - they are only small changes but they do make a difference

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Katymac · 07/06/2007 22:06

Is any of this relevent?

Great Yarmouth Childminding Network - Katymac, DH and BF are all assessed on to the Great Yarmouth Childminding Network. The Network has achieved a Kitemark Quality Standard; Children Come First. This provides the reassurance that parents need, as network childminders are regularly and independently checked and monitored.

At Walnut Corner we welcome XYZ (our Network Coordinator) every 6 to 8 weeks. She monitors Health and Safety, behaviour management techniques and advises on ?Best Practice?, organising training and providing helpful information about innovations initiated by OFSTED. She also does regular unannounced checks to ensure our ?Best Practice? occurs even when she isn?t due.

As OFSTED only inspect every 2 or 3 years now, it is nice for parents to know that we are part of a Quality Standard scheme and that Walnut Corner is checked so regularly.

Or is it waffle?

OP posts:
sleepycat · 07/06/2007 22:07

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sleepycat · 07/06/2007 22:07

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sleepycat · 07/06/2007 22:09

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Katymac · 07/06/2007 22:10

Really - I wonder if it's all a bit much for the leaflet/booklet/brochure (I must decide what to call it)

Plus there is all the food stuff

OP posts:
sleepycat · 07/06/2007 22:10

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Katymac · 07/06/2007 22:11

Food & Eating - We are very careful about the food that the children with us eat whilst in our care; artificial additives and convenience foods are minimised.

Breakfast ? 8am, usually cereal with full fat milk, toast with butter and jam or honey, fresh or dried fruit and fruit juice.

Lunch ? 12noon, usually a hot lunch, e.g. scrambled eggs on toast, cous-cous or toad in the hole; this would be followed by cake and custard, fruit and ice cream or meringue mess.

Dinner ? 5pm, a proper meal e.g. spaghetti bolognaise, homemade chicken nuggets, pasta with sauces or scampi; followed by a yogurt.

We bake our own bread daily and often bake cakes or biscuits.

Fresh water is available all day, with diluted fruit juices, milk or water being offered as a choice at mealtimes. We generally have a snack mid morning, usually fruit, cake or a biscuit. We always serve a minimum of 5 servings of fruit or vegetables each day.

It is very important to us that children are happy and enjoy their food. We do expect that children try to eat the main meal before allowing dessert. Our mealtimes are a very enjoyable time for the children, however we do prioritise table manners.

If your child has any allergies, religious or social food preferences we will try to meet their personal needs. It must be pointed out that with a large Walnut tree in our back garden, we are not a suitable setting for any children with nut allergies.

A menu is supplied to each family at the beginning of each month and if at any time your child is unhappy with the menu or at mealtimes please let us know so that we can arrange alternative food or arrangements. Often it is as easy as changing a dish, excluding an ingredient or offering a different drinking cup, which will better, reflect your home and make your child happier

OP posts:
sleepycat · 07/06/2007 22:12

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sleepycat · 07/06/2007 22:15

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PinkMartini · 07/06/2007 22:17

Hi Katymac
One thing I would say is anything that someone may be seen as being a negative in any way put it first. E.g.
"While we prioritise table manners as far as possible, mealtimes are a hugely enjoyable time for the children." that way, the readers will remember the enjoyable mealtime.
Not that table manners aren't important but you don't want people to think that you're over strict.

Or you could say Mealtimes are a hugely enjoyable time for children, we do ensure that table manners are prioritised.

Also, there's a spelling mistake
"we aim to put into practise" should be practice from your 21.55 post.
HTH

Chelseamum · 07/06/2007 22:20

hey pink martini, how are u keeping on?
All good at your end?

sleepycat · 07/06/2007 22:20

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