I'm not sure Branson is a better person than Murdoch, who has the criminal record one might ask ?
Branson is a consummate PR guy, so much so that the BBC often carries his press handouts as official news.
Murdoch upset a lot of journalists by insisting that they use computers to input their stories. A nasty strike ensued, and the meedja will never forgive him.
But speaking as a techie I agree that cable modems are inherently superior to ADSL.
Last month MS gave me a licence to every single piece of s/w they produce, approximately 270 gigabytes. Average downlad speed on my 10Mb connection was around 8, on ADSL, I'd have been lucky to sustain 1.5 to 2. Odds are it would have died of something horrible during, yet not one of the 100 odd large downloads failed.
On most Sky or BT packages they'd have barred my acocunt very quickly for this, but NTL/Virgin don't give a stuff.
That's an extreme test, though I've still not achieved the glory of my wife who at one point was responsible for more than 1% of all the email in the world
NTL technical suport is not great, but it seems less awful than others.
But the killer is that all the technology is theirs. That means you don't get the standard shit with ADSL of the ISP blaming BT who blames the ISP who then blames your modem, and then blames Microsoft even if you're running a Mac.
NTL is responsible for it all, and they don't manage to screw that up much.
However be aware that telcos of all kinds are 'B' Ark crew.