We live in the middle of nowhere - in the Outer Hebrides of Scotland, in one of the smaller islands, in a village of 4 houses, 2 of which are 1/4 mile away! We're 15 miles from the nearest village, and 23 miles from the nearest town, which has most things.
It is fab. Before we lived here we lived in central Edinburgh, 10 mins walk from Princes Street. I like it here a LOT more. It is quiet (no buses backfiring at the stop outside our door at 1 in the morning), safe (we have lost our front door key and it doesn't matter!), friendly, the schools/nursery are superb, dh gets home from work at 5.30 (and there's not many GPs can say that!), and though we have to go everywhere in the car, we still walk a lot and spend most of our time outside. My kids know where their food comes from (we are eating our way through one of our next door neighbours cows at the moment). It is clean - I can't beleive the SMELL of towns, let alone cities, they stink!
The downsides of shops etc are as nothing to me. I don't really care - I do my shopping in Inverness or Edinburgh when we are on the mainland and a couple of days does me fine, then I get bored and am longing to go to the beach and throw stones in the river again. We have 4 fabulous restaurants, including one which has just got into Michelin, and 3 of the 4 are within half an hour, which isn't bad, we used to go half an hour on the bus or walking across Edinburgh to get to a nice place to eat. We have a great little arts centre with all kinds of stuff on which you wouldn't always even get ina city and one of the best music festivals in the country (Hebridean Celtic Festival - FAB!)
For me the main downside is the time spent travelling to the mainland - which isn't an issue for most people. It takes a whole day to get to the central belt, and costs a lot too, so we usually combine trips with a meeting or something for dh's work, and get our travel paid.
I love it. I don't think I'd ever want to go back to city living.