I need a 'tag' to start to advertise the eco-nursery, any ideas?

[Katymac]

The eco-nursery is closer to being real

I now need to start advertising it - but I need a 'tag' you know the sort of thing I need

I'm trying not to sound too naff but want something like......'caring for children today; considering the planet tomorrow' but that is really naff

Any help/ideas etc

tia
KMc

caring for their future maybe. or caring for our future.

or, just leave the sanctimonious sounding eco stuff out of it and talk about learning? or nurturing? or blossoming? or discovering? or fun even?

agree parents of pfb's can be turned off by anything. i completely discounted a nursery option which would have been convenient for me because their strap line or slogan or whatever was gramatically incorrect, or philosophically impossible or something... wish i could remember it...

oh i cant remember... and theyve changed it. just checked their website. something about potential...

It's the natural choice.

Just that, nice ambiguous double meaning read what you like into it line.

Nursery@WC - the natural choice

Nursery@WC - your natural choice

Hmm maybe - going down the less is more line

oh yes, less is more.

Just had these (from another website)...

..for green age kids
..eco care for green age kids
..ecoaching for kids

But think they are a bit gimmicky

Too lentilly.

i am a lentil weaver btw. Too green too much guilt for the majority who are disp nappies, formula feed, baby wipe using folks.

You need to facilitate the parents smug factor for the eco/green nursery they have chosen which will allow them to alleviate their guilt for all their own non perfectly green/natural behaviour.

BTW

the natural choice. You loose the ambiguity otherwise.

I think I'm off to bed - I will revisit tomorrow morning

Thank you all for all your help - I really think I am closer now than I was before

before I go

You might want to have a wee think about the

actual benefits/services you are providing
the intangible ones. You know like smug factor. It might help your marketing.

oh and lose not loose

Searching Trademarks may give you inspiration, plus help rule out things already in use.

Nursery @ WC - Nurture As Nature Intended

Another thing to consider is the internet... will the strapline/slogan include key words/key phrase which parents may search on.

Nursery is a keyword. Your location Town/Village is a keyword. Would parents search for: natural nursery ?

Yeah but would they search for Little Squirrels or Primetime or Little Acorns?

A good web designer can sneak all sorts of keywords in.

Quite like Nurture as Nature intended though.

Still cogitating.......off out this am

It's so hard - isn't it?

I think Nurture as nature intended is great (I went to bed las night ruminating over nature/nurture possibilities!!)

I don'tlike either
A natural choice, leaving little (carbon) footprints?
Your children/their planet/thriving together
or
Your children-your planet-caring for both

as they're all a little too cumbersome. The strap-line needs to be short and snappy, the rest goes in the blurb.

Not keen on "Free-range childcare, your natural choice" either as it kind of implies (to me) that they'll be running loose with no structure. I think it also implies a flexibility that you're maybe not aiming to provide!

How about

Green and serene
(apologies to the Betty Ford clinic!)

"Naturally nurturing" is better than "nurture as nature intended" in my mind. Bit of a tongue twister maybe but the message is slightly different. Not sure I particularly like either but I don't really like the word "nurture" anyway

caring for your children and their planet

nursery @ wc - the natural choice

popsy that sounds like it in in a loo

katy said wc stands for something....aam imaginig she will put thec real words in.....

WC = Walnut Corner

Although I chortle to myself in a puerile fashion whenever I see WC on this thread...

dd's school's sort of motto is growing together which i think is nice

Give us your children, we'll give them the world

(ripped off again from "give us 20 mins we'll give you the world")

actually give is a bitodd

maybe
bring us your children, we'll give them the world