I had already written my feedback on a word doc as I would never remember it all days afterwards (I think these threads should really be available immediately after the testing - I have memory issues and can't hold onto this information for days!) so I will post it below and then answer the questions!:
I generally liked the website – it was reasonably easy to follow and everything was written in plain English and easy to understand. I really liked the way the fees were clearly displayed and broken down, and that simulated past performance was easy to find. It was easy to set up.
Personally, I found the branding of the site a bit dull/bland and it didn’t engage me or draw me in. It doesn’t stand out. I am aware that navy blue is associated with trust I believe, but lots of financial services companies use similar branding so it just makes you look like yet another one of the same. Not interesting, new and exciting, which I think is doing your company a disservice, as you are offering something new and useful!
I generally had a look around your website, and came across your Network option which was a bit hidden away– I would make more of this as couples could share the minimum investment and make it more accessible to more people. I think it’s odd that your minimum investment is £50,000 when the ISA allowance is £20,000.
I liked the calculators/tools, especially for the purpose of calculating pension income needed, taking into account inflation - that was very useful. It is very difficult to know if you are saving enough for retirement and to be able to adjust lump sum and contributions, along with risk and goals was great – I’ve not seen anyone doing anything similar. One major flaw though is that the tools do not seem to take into account reducing the risk of your portfolio as you near retirement – if it does, I couldn’t see anywhere where it explained this. I would want to reduce the risk as I neared retirement so for the tools to be of any use, they need to take this into account.
I would also have liked to see a calculator where you could put in all of your pensions (eg including your current employer’s pension and any final salary schemes) to give you a better idea of what income you will need from the NetWealth pension, and thereby make more sense of the main calculator. This would also enable a Lifetime Allowance Calculator to be included and perhaps a prompt for an investor to seek financial advice if it looks like the LTA will be breached.
I used the contributions calculator and I like the principle of this but I got some odd results so am not sure this is working correctly. It also should default to the lump sum that you have already input on the first screen (it’s annoying to keep keying it in), and allow for net or gross contributions. I ignored it in the end and just used the main calculator.
I liked the way that you get an idea of how close you will be to meeting your goals depending on how your portfolio performs. This is very helpful.
I am a details person and like the way you can really drill down into the detail of you want to such as with the asset allocation. I often find with products/websites that there is not enough information and I am forced to call, or contact the company in question – I did not feel the need to do this at all. Having said this, and it may appear later in the process, but I would have liked some idea of transfer and investment timescales if I had actually been investing.
A few minor issues:
- the very first page I came to did not display correctly on my Macbook (using Chrome) and some text was overlapping some of the option boxes
- Your three pots strategy – you refer to pot 1 as your current account – but what about an emergency fund? – people should be keeping 3-6 months outgoings in a cash/instant access pot – this shouldn’t all be put into equities.
- I set up an ISA pot and on the your portfolio page some text referred to the start of the next tax year being 06/04/2019 which is obviously not correct
- I would like to have known what rate you are getting on your current cash investments – about £3000 of my portfolio is going into cash, and I would want to know that you are offering a good market rate on this.