Hi Huns!
Occasional poster here again (still working hard to build my Timeless Vie business :))
Great news from the US - I wonder if any of the UK FL posters have mentioned this in their daly FB messages :)
Hat tip: quackwatch.org
https://www.ftc.gov/news-events/news/press-releases/2026/04/ftc-order-prohibit-forever-living-its-operators-deceiving-consumers-about-potential-earnings
Forever Living prohibited from making deceptive claims of multilevel marketing earnings. The Federal Trade Commission (FTC) has announced that operators of multilevel marketing (MLM) company Forever Living will be permanently prohibited from deceiving potential distributors to believe they could earn profits when the vast majority of participants made little or no money. The FTC alleged in its complaint (64-page PDF) that Forever Living Products International LLC, its CEO Gregg Maughan, and its President Aidan O’Hare, as well as Forever Living.com LLC used deceptive earnings claims to attract new participants called Forever Business Owners (FBOs), most of whom made no money or even lost money. Other allegations included:
- Forever Living claimed participants could make money by selling health and wellness products either in person or online through the company’s website and by recruiting new participants who would do the same.
- Through in-person meetings and conferences, internet and social media posts and videos, and print materials, Forever Living used images of luxury cars and giant checks, and claims of profits ranging from extra income to replacing a full-time job to tout the potential earnings from selling its products or recruiting new FBOs.
- According to company data, in each of the last five years at least 77% of FBOs who purchased, sold or recruited during the year did not receive any compensation.
- Even after two full years as FBOs, more than 89% of new participants had not received enough income to recoup their initial $300-plus start-up cost.
- For years, the company’s public income disclosure statements falsely implied that everyone who had chosen to pursue the MLM income opportunity was making money, and that others who “joined” only wished to purchase products “at a discounted price” and had “elected not to participate in [the] Marketing Plan.”
- Forever Living knew that nearly 90% of FBOs had received no income through the company and it had no basis for suggesting they were not trying to make money.
- Training materials encourage FBOs to tout Forever Living as a flexible way to earn extra money in order to recruit new participants.
- Forever Living misled FBOs with claims that they are likely to earn money based on purchases or sales made by FBOs they recruit, known as their “downline,” when the company’s data shows that less than 7% of FBOs received income from the sales and purchases made by their downline FBOs.
Under the
proposed order settling the FTC’s allegations, the defendants must:
- have substantiation for any earnings claims and must provide substantiation for any earnings claim they make if a U.S. consumer requests it
- not misrepresent that participants have made, will or are likely to make or receive earnings (or any particular amount of earnings)
- not misrepresent the reasons participants do not make money in Forever’s MLM, including claims that participants who do not make money aren’t trying to
- not misrepresent that participants are likely to recruit others into their downline
- not misrepresent other facts about the MLM opportunity that would be important to consumers.
FTC order to prohibit Forever Living and its operators from deceiving consumers about potential earnings. FTC press release, April 14, 2026]
Truth In Advertising has archived examples of Forever Living’s deceptive promotional efforts. It notes:
The FTC’s crackdown on Forever Living’s deceptive earnings claims follows a three-year investigation that commenced shortly after TINA.org sent a detailed
complaint to the agency in the spring of 2022 outlining more than
5,500 inappropriate income claims. TINA.org’s complaint is referenced in the FTC’s lawsuit.
FTC cracks down on Forever Living following years of deception. Truth In Advertising, April 15, 2026]