@notgettinganyyounger that is a very good question. A Belief Coder is a runner up on BBC’s The Apprentice with a massive ego who needs to exploit their 15 minutes of limited fame.
The best way to do that is to start with a hard luck story with a happy ending that has (allegedly) been brought about by ShiteCoaching®️(whatever the name, never forget the Registered symbol). Then position your life to look glossy and perfect and as if you have the secret to happiness. Coaching is the perfect product; nice and vague and a great way to obscure a scam! You can start out by calling it coaching but the nicely vulnerable usually have mental health problems so it’s worth implying it’s therapy to draw in those people who could be so desperate they will shell out a four figure sum for the cure you’re promising.
Once the vulnerable start to follow you then tell them that if they attend a free Zoom call they too can find out the secret, but once they’re on the call they find out they will only get more info if they pay. If the secret doesn’t work for them it must be their fault. If the secret doesn’t work for them but they could do with their money back then they can train more ShiteCoaches®️ and rinse them. Inevitably the most vulnerable don’t want to be coaches, they just want a cure and so they are the ones who end up poorer and psychologically worse off. I don’t know about you but this kind of set up sounds familiar.
Trust Castle to latch on to it, though she can expect to come out of the association much as she did after doing time with Fierce and after Ninja finished sniffing around. She’s one potential victim I can’t lose any sleep over.