Eric Scheibeler was brainwashed into allowing himself and his wife to be used in 'Amway' propaganda for 10 years. The propaganda pretended that Eric had achieved 'total financial freedom by exactly duplicating a step-by-step 100% positive plan.'
In other words, far from being honest, for 10 years, Eric Sheibeler was an 'MLM' shill Bot living a lie, but he firmly believed that he was ultimately helping everyone whom he recruited.
The ritual shooting of Eric's alarm clock and the leaving of his job in a Limo were all videoed and used in the propaganda, to deceive his own 'Downline.' Eric was programmed to withhold the truth from everyone, following the '100% positive plan.'
Eric finally confronted reality, but only after he was invited to take part in the 'tools scam.' His previous traditional sense of morality then managed to regain control of his thinking, but for a while, he was left crippled by shame and guilt.
In the end, Eric proved himself to an honest man. His main concern was to try to warn others about 'Amway.'