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Media request: has your political allegiance shifted to Reform?

4 replies

RhiannonEMumsnet · 05/01/2026 13:39

Hi there,

We've received the following media request.

Thanks,
MNHQ

I'd like to speak to women from Mumsnet whose political allegiances have changed to Reform in recent times. Ideally they would be willing to be named and pictured (in a piece for the Telegraph). Please contact [email protected] if you are interested.

BeckyAMumsnet · 07/01/2026 15:48

Hi everyone. Just to clarify a few things mentioned throughout the thread, including the recent poll covered in The Times.

The poll was conducted last year as part of our regular political polling, and it showed Reform leading the parties with Mumsnet users for the first time ever: 20% of users told us they would vote Reform if there was a general election tomorrow, 18% said Labour, 14% Conservative, 10% Lib Dem and 4% Green (and 2% each for the SNP, an independent candidate, or ‘other’). Nearly a quarter (23%) of the users we asked said they were unsure and 5% said they wouldn't vote.

As you may know we regularly ask users for their views on a wide range of issues that affect their lives and families. This includes social issues, public services, everyday experiences and, at times, political opinions.
We do this because Mumsnet exists to reflect what women actually think and experience, not what others assume they think. The scale and honesty of our large community of mostly women means we can surface perspectives that are often missing from public debate.

As with all our research, this polling sits alongside broader analysis of on-site discussion. Using tools like MumsGPT, we look at the themes and concerns being raised, for example around the cost of living, safety for women and girls, or children’s mental health, to understand why people are feeling the way they do. Those insights are shared with journalists and policymakers precisely so they can engage with women’s concerns, rather than dismiss or caricature them.

Our surveys are always clearly advertised on site, and participation is optional. They are also sent to our Mumsnet Voices insight panel, which is a group of users who have chosen to take part in research. You can sign up to Voices here if you haven’t already.

Mumsnet has always been politically plural. Our role is not to curate a particular set of ‘acceptable’ views, but to reflect what women are actually saying even when that’s messy, contradictory, or challenging.

Finally, a wee reminder that the Media requests board exists precisely so journalists can ask questions here rather than approaching users all over the place on Talk, so please bear that in mind and keep it civil. Thank you.

BeckyAMumsnet · 08/01/2026 10:17

For those asking about the poll, we had 1,011 respondents. We generally use a baseline of around 1,000, which is fairly standard for this kind of opinion polling. It isn’t weighted, so it’s not intended to be a representative sample of the UK population, but it gives a useful snapshot of what Mumsnet users are thinking and allows us to compare with previous, similar polls, which is what made this one more interesting. The responses are filtered to UK users only and wasn't promoted outside Mumsnet. We've seen nothing to suggest it’s been influenced by non-Mumsnet users.

Thanks as ever for your interest - we're always happy to answer questions about how we go about these things.

JustineMumsnet · 08/01/2026 16:37

BIWI · 08/01/2026 16:19

From the article in the Times, on one of the other threads here, I saw this:

MumsGPT, Mumsnet’s artificial intelligence software, analysed 1,322 conversations about politics among users over the past 12 months.

But that’s very different from conducting a poll, asking specific questions about voting intentions.

@BeckyAMumsnet can you clarify this, please? Did you actually conduct a research survey, or was it just AI scraping?

We did both - poll first which the Sunday Times found interesting and asked us to do some further conversational analysis using our proprietary ai tool - MumGPT

JustineMumsnet · 09/01/2026 14:57

BIWI · 09/01/2026 11:01

Thanks for your reply @JustineMumsnet I’d still like to know more about how the poll was conducted. Specifically how the sample was contacted/constructed.

Hi Biwi
The sample is self selecting - we advertise on site and via the Voices panel and close when or soon after we hit the 1000 replies mark. As said it's meant to give a snapshot or our users views rather than being Nat Rep.
And incidentally there's no financial transaction involved with the papers/ media - we don't receive any payment for surveys or conversational analysis. Thanks

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