'Breast is best' slogan outdated

[Restrainedrabbit]

news.bbc.co.uk/1/hi/health/10368037.stm

I agree with the sentiments in the article, BF should be seen as normal however how you get that message across is tricky.

I agree however I don't agree it's easy and convenient,for many women that definitely isn't the case.

I also think the links with protecting against obesity are way over played as lifestyle and healthy eating are far more important than breast feeding.

Interestingly they the BBC has an article on the same page saying this

www.news.bbc.co.uk/1/hi/health/4785960.stm

Sorry not good at links but it's on there,article entitled Breastmilk 'won't halt obesity'

Well, it clearly isn't working that well in this country. Most people know that breast is best. Definitely time for a rethink.

I saw a very good speech from a Hot Milk debate in Australia (linked to on here but it was yonks ago, prob still on YouTube) on this theme. Twas excellent but the logic of 'breastfeeding is normal/good enough/usual' as described in the speech required also saying 'ff is less than good enough' which was going to ruffle a lot more feathers.

I see what they're saying but I think they're splitting hairs. It's a perfect advertising slogan - simple, alliterative, and already embedded in the national consciousness. They should be making the most of it.

What a silly thing to say "ff is less than good enough". It is plenty good enough just not the best.

I'm not expressing it well Mila, the speech was much better. The thrust of it, if I can try again, was that the slogan 'breast is best' implied that breastmilk was aspirational, out of the ordinary, special (in the way designer clothes are) and that this was the wrong message as few people can afford designer clothes or consider them right for every day - 'breast is ordinary' was a better way of putting it. She then went on to say, if that's the case, then maybe we should say a bit more about ff being not usual, not ordinary, not everyday. Something like that.

OK I'll stop trying to paraphrase it found it

yes breast is best is setting ff as the norm and saying bf is the gold standard

"Breast is normal, FF is adequate" is quite a bit longer though.

There must be some ad/marketing person on here who can get Brest is Normal across in a catchy way!

How about "It's what they're for!" if we want a new slogan?

I agree that the emphasis should be on normalising breastfeeding rather than setting it up on a pedestal as something that only the chosen few can/would do.

It ought to be made more clear that ff is a perfectly adequate back up to breastfeeding but that breastfeeding should be the natural first choice for everyone.

Not really sure how to encapsulate that in a snappy one liner though.

I like
your milk for your child

tigerfeet i agrre with what you say- bf needs to be shown as the first choice for mothers with ff to back it up.

oh I like that Stealth, may I steal it? We are relaunching our bf support group this week, that would look fab on our posters

you certainly can for me but I doubt i made it up - I'm not that creative

You and me baby ain't nuffin but mammals, so lets do it like they do it on the discovery channel...

morloth

I think that a massive pair of gorgeous norks feeding a baby with the slogan 'That's what they're for'. Would be excellent but... It will probably upset a lot of sensibilities.

I like 'Your child. Your milk' though. Simple

part of the reason i like that is that it implies bf is not only for newborns

Oh - and why in this time of austerity isn't there more emphasis on the financial and environmetal savings of breastfeeding?

Yes SPB and it also emphases the milk/feeding aspect rather than the boobies

You couldn't possibly have gorgeous norks on a BF poster - I mean, imagine how many people you would OFFEND ? Now pass me that copy of Nuts...