'Breast is best' slogan outdated

[Restrainedrabbit]

news.bbc.co.uk/1/hi/health/10368037.stm

I agree with the sentiments in the article, BF should be seen as normal however how you get that message across is tricky.

Breastfeeding certainly doesn't halt obesity. Most of the kids i know who are overweight have been breastfed,- one till he was three Yuk...

curryfreak - why Yuk? What an odd thing to say!

I love 'your child, your milk' - that is brilliant

Yuk because, practically every mother i Know bar one thinks that bf beyond a year (tops) is yuk. You might not like it but there it is.
It's a very common viewpoint.

Curryfreak - there are lots of common view points that need to be challenged eg views of people to mental illness. The World Health Organisation recommends bf to age 2. Also re the benefits of bf - there will always be exceptions to research findings like the 90 year old who smokes 40 a day and is perfectly healthy. That doesn't suddenly make smoking ok.

And Ryoko - you genuinely think that advertising has no impact. How shockingly niave.

It is the viewpoint of ignorant people, but there is a whole thread arguing the merits of extended BFing that is running at the moment so I won't go into it all here.

'Yuk' - the enlightened reasoned arguement against extended bfing.

Thanks mollycuddles - advertising has no impact! Then why do they spend so much on advertising campaigns to 'promote' products.

What do you call the thing that cleans the carpet? The thing you use to stick wrapping paper together when wrapping a present? The fizzy dark coloured liquid made from vegetable extracts?

The literture on bf is entirely skewed. the sheep like mentality of those who believe everything they read about how wonderful bf is makes me laugh.
And i repeat, feeding a two year old or worse a 4 year old which i had the misfortune to witness one time, is seriously weird.
This women was a le leche leage member however! nuf said

at curryfreak.

your child, your milk is v good.

make baby, grow baby, feed baby - your body is amazing.

I think it is very very hard to find one that does not alienate or make the women who cannot BF feel like they have somehow failed their babies

"brest is best" I never liked it because it makes some mums feel they are not doing their best when they actually are doing their best. Maybe not THE best but THEIR best

"Your child your milk" I relly think this one is gentle and not patronising as it does not define "degrees" of good motherhood like "Love your child, your milk" which, to me, implies that FF mother do not love their children as much as BF mums which is a ridiculous idea.

I still like by 'Breastmilk; bespoke food for babies' but no-one else does it seems

OrmRenewed, I checked "bespoke" on the dictionary and you are right, it is a perfect one, exept for one thing, people like miyself whose first language is not English or who have a limited vocabulary will not understand it

Delighted by this. I wept buckets every time I saw this slogan while being unable to breast feed ds.

Like the idea of 'It's what they're for'. With a slogan like that I would have blamed my boobs instead of myself!

mollycuddles

I didn't say it had no impact I said it does not make people decide if they are going to BF or forumula feed it simply makes an impact on which brand mum decides to buy in the shop after they have decided to formula feed.