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See all MNHQ comments on this thread

Biscuitgate and what it really tells us about the Gordon Brown and more importantly, the meedja

153 replies

JustineMumsnet · 22/10/2009 12:09

Hello all - hope you will forgive me a little rant about biscuits!

Yesterday Biscuitgate reached PMQs, with a jolly quip from David Cameron about the Prime Minister not being able to decide the biscuits for his bunker and thereby cemented its place in the folklore as a paradigm example of either Gordon Brown's indecisiveness or Gordon Brown's insincerity or Gordon Brown's cowardice, depending on your point of view.

Influential right-wing blogger Ian Dale gleefully penned Gordon Brown's Top 10 Ever Dithers and ranked Biscuitgate number three. Star political columnist Rachel Sylvester concluded in the Times: "It fits a pattern of dithering." The Sun screamed Jammie Dodger! and paraphrased MadameDefarge's tongue-in-cheek remark: "Maybe he's consulting advisers on the most vote-winning biscuit to admit liking." And Sam Leith in the Standard, bless him, said it was all Gordon's own fault for coming on Mumsnet anyway: "If the forums you choose for public engagement are Mumsnet and GMTV's sofa, rather than the Today programme and Newsnight, these are the sorts of questions you must expect to answer."

Now I can't say I often find myself feeling sorry for politicians but I have to admit to feeling more than a pang of sympathy for the PM over the past few days. Because the truth is that Gordon Brown didn't follow the live chat on the screen directly - he answered the questions grouped and fed to him by MNHQ and his advisors. He didn't avoid the biscuit question because it didn't cross his path (as I said on Radio 5 on the day, in fact).

Why did we do it that way? Well, there were so many questions and they were coming in thick and fast on every subject under the sun, so we reasoned that the most effective way of getting as much ground covered as possible was to group them together for him, rather than him answering random ones that he happened to notice.

We had a pile as long as your arm on subjects ranging from climate change to childcare vouchers to treatment of asylum seekers. After he'd covered a question he would immediately demand, "What next?" Occasionally, we'd squeeze in a light-hearted one - for example about what movies he wanted to see - but we were conscious of not merely focusing on frivolities. Fun as biscuits are, access to the Prime Minister is precious and we would have hated to waste time on Rich Tea Fingers at the expense of miscarriage or school starting age. Plus, of course, we'd rather not be seen as a soft touch in the GMTV sofa mould.

That's not to say Biscuitgate didn't reveal something about the Prime Minister. I strongly suspect that Mumsnetters resorted to asking about biscuits repeatedly towards the end of the chat because they were frustrated at being fed chunks of official policy rather than being engaged with directly. It's hard, of course, to keep up with the banter on a board like ours - particularly if you're not reading the actual chat and you're a Mumsnet virgin.

But the truth is it has come more naturally to other politicians to speak to and emotionally connect with Mumsnetters. That, I think, is a fair criticism of Gordon Brown, as is a a certain brusqueness, intermittently displayed during his visit. What is unfair is that Biscuitgate proves just how indecisive or insincere Gordon Brown is - he might be of course - what do I know? But there was absolutely nothing he did during his visit to Mumsnet Towers to suggest it.

In fact the real message of Biscuitgate is that whatever you do or say as a Prime Minister can and will be woven into any commentator's particular beef or agenda, in order to prove their point.
Who'd be a politician, eh?

OP posts:
MadameDefarge · 23/10/2009 20:12

hey boys! Nice of you to join us!

Better late than never {grin}

ABatDead · 23/10/2009 20:21

Vulpus - not entirely sure how my DW and Derek's Derek's DW would feel about swapping roles.

VulpusinaWilfsuit · 23/10/2009 21:15

You'd love it though huh?

Georgimama · 23/10/2009 21:18

Is it a matter of public record that Gordon Brown "can't see" then? Because he seems to go to great lengths to deny that this is the case.

ABatDead · 23/10/2009 21:19

Mumsnet has just been menioned in the picture round questions with Biscuitgate on Have I got News for You!

Its gone viral!

Furball · 23/10/2009 21:20

I was just going to report the same!

theDeadPirateRoberts · 23/10/2009 21:21

But it's a lie!

Wasn't 12 days to respond, and J had already explained that he was never asked.

Gah!

I love GB, and I deeply regret that he seems to be profoundly unlucky.

Hassled · 23/10/2009 21:21

According to Hislop MN is an information exchange for young mothers. Shit. I knew I was in the wrong place.

BecauseImWorthIt · 23/10/2009 21:22

Can't believe how much time they gave to it as well - even quoted MP's question!

theDeadPirateRoberts · 23/10/2009 21:26

Yes Hassled - I resented the 'young' as well.

Georgimama · 23/10/2009 21:27

Shall we get Ian Hislop on and educate him?

theDeadPirateRoberts · 23/10/2009 21:36

His wife might be more useful

BecauseImWorthIt · 23/10/2009 21:37

I didn't resent the 'young'!

justaboutautumn · 23/10/2009 21:39

This reply has been deleted

Message withdrawn

ronshar · 23/10/2009 22:01

Ian Hislop is a condescending prat. I couldnt believe it as I watched HIGNFY.
He made us sound like fluffy air heads.
Which some may be. But I am not.

They have all completely glossed over/ignored the proper questions that were asked.
Stupid Biscuit question.
I bet every time that poor man bites into a biscuit he will curse MN and all who sail in her.

ronshar · 23/10/2009 22:02

And I really dont like GB. But now I feel sorry for him.

hunkermunker · 23/10/2009 22:16

Given that Gordon Brown was only on here for the live chat on 16th October, it's hardly taken him 12 days to respond, has it?

Check your facts, BBC - sheesh!

Ian Hislop, for example, is a misogynist twerp.

ronshar · 23/10/2009 22:22

Pants, I wish I had said that Hunkermunker.

theDeadPirateRoberts · 23/10/2009 22:30

IH is on facebook not twitter should you wish to express anything...

Quattrofangs · 23/10/2009 22:32

I've reached the age where I rather enjoy being called young

VulpusinaWilfsuit · 23/10/2009 22:34

I've just seen it on Sky+

Actually Hislop was a patronising twat but I didn't think - apart from the Gordon bashing - it reflected particularly badly on MN. The 'cringe' comment at least showed we're not all complete fuckwits.

I'm not sure I'd expect much else.

But Hislop should be dragged by the balls. is his missus a MNer?

justaboutautumn · 24/10/2009 07:33

This reply has been deleted

Message withdrawn

foxinsocks · 25/10/2009 13:43

I've thought about this a lot this week and read quite a few of the papers commentaries

there's quite an interesting comment piece on the women's vote which mentions biscuitgate

thing is, you have been saying what does it say about the Meeeeja? But what does it say about Brown's advisors?

I wouldn't blame mumsnet for not putting that question to him - but his advisors? They knew why he was coming on mumsnet. They know how important the female vote is for labour. And as a political advisor, you'd hope they would know when a potential question unanswered would become an issue. There is NOT A CHANCE IN HELL that Blair's advisors would have missed that. And more importantly, when the story started breaking in the papers, the advisors should have gone to town to get the truth out there. But they didn't.

And I think this story says a LOT about how shite Brown's advisors are. Maybe they've given up the ghost. Maybe he's not had good advisors since the likes of Whelan had to go. Either way, if I was Brown, I would be seriously wondering how in god's name I could win an election when my advisors couldn't even a) spot the biscuit story and b) sort it out when it hit the press.

Swedes2Turnips0 · 27/10/2009 11:15

"But the truth is it has come more naturally to other politicians to speak to and emotionally connect with Mumsnetters. That, I think, is a fair criticism of Gordon Brown, as is a a certain brusqueness, intermittently displayed during his visit. What is unfair is that Biscuitgate proves just how indecisive or insincere Gordon Brown is - he might be of course - what do I know? But there was absolutely nothing he did during his visit to Mumsnet Towers to suggest it."

I think Mumsnet are to blame. The event was sold to Mumsnetters and anyone else ologging in to view, as a live webchat but actually the PM only got to see pre-selected questions, he didn't see the live webchat at all. Perhaps that should have been made clear to Mumsnetters, never mind the press? And perhaps the PM wasn't able to see the things that were exercising Mumsnetters most, hence the lack of answers and ill-advised party political broadcast near the end?

I think an apology to the PM wouldn't go amiss.

And btw I've never felt even remotely "emotionally connected" to any politician that's ever visited Mumsnet, I honestly don't think GB fared any worse than David Cameron.

If MNHQ are really trying to set the record straight, perhaps it would be best to to stick to the facts.

cornsilk · 27/10/2009 11:20

Well said Swedes.