Well, I agree with you to an extent saintlydamemrsturnip about publicity, but I'd like to know just how many extra hits came from that article. Was it worth the aggro?
And as an aside, (sorry, fecking scientist obsessed with numbers and statistics - but don't ever ask me to add up in my head!) how many registered users have MN got, and how does that compare to the number of mums in the UK? How many do they want?
StealthBear - your plan works OK except for those without CAT. Though that would be worth buying the CAT for, come to think of it....