Percentages of those who get seasonal flu and die: The American cdc seem to use 0.06% - 0.24% Perfectprefect on another thread says between 0.1% and 0.2%.
You know, whilst it is important to keep it in perspective, that an individuals chance of developing serious complications is generally very low, it is also important not be blase about it. Because when people are blase, they go out to a bit of shopping when they are still contagious, they don't seek help when needed because they believe that it can't be serious.
For those who want a balanced view of how swine flu is going atm WHO pdf presentation is a good place to start. Couple of translations from it: Ro is the transmissibility (average number of people a single case infects) and CFR is the case fatality rate.