Not a single person has said what an excellent parent I am with my pockets and paper which may or may not entitle the bearer to chocolate.
Anticipation and imagination: hmm. I partly agree. Though our star wars one has different shapes of choc in and the kids wonder what it will be each morning.
We have fun thinking up 'inappropriate' shapes. A poo. A rat. etc.
I think the anticipation issue is culture-wide, though. Don't like it being hooked to Christmas, specifically.
Actually, I loathe the hypocritical sentimentality of all the 'child-like wonder' guff that Christmas seems to bring out in conservatives.