what do you all think can be learnt from this entire process - what changes need to be made in all areas to prevent not just initial breakdowns but the SMOG frenzy that followed (and slightly dubious media reporting)?
IMO...
We already know that SM uses algorithms and formats that nudge humans, already a bit prone to liking being in an echo chamber, into sealing themselves in that much tighter. And we have long known how the hierarchy of an echo chamber can lead to a vicious circle of lowered personal standards, as people's perfectly natural desire to be noticed/approved of means they try to post their way up the popularity/respected member ladder.
There are a lot of techie tweaks that might unseal the echo chambers to some degree. But they all carry the risk of unintended consequences in terms of aiding The Lesser Spotted Troll and his cousin The Full Time Cyber Bully in non-SMOGs.
And besides, SM platforms don't want to unseal the echo chambers. Sealed echo chambers increase outrage levels, increased outrage levels means more clicks. From both those who share the outrage, and those who are outraged by the outrage.
We have see what works in terms of creating a brake on a SMOG. They need to be public, or they can't attract members/"awareness"/ funds. Which means those who disprove of their tone and content can see them. Comment upon them on other platforms. Register their disapproval of them. Find others who equally disapprove, which amplifies individual and group disapproval levels.
The same systems which allow SMOGs to flourish provide the platforms and linking up of Anti-That-SMOG sentiment. Which is what Tsunami-ed over the bows of the CA ship last night.
It is taking on water faster than they can bucket it out. I wouldn't be surprised if it sank with a hastily flicked switch from admin. Because the story that is CA has overtaken the story that is Charlie, and anybody could understand why the family wouldn't want that. And because the awareness/fundraising high water mark was probably hit some time ago, so its usefulness was probably over even before it became a massive PR liability.
In terms of avoidance, so it doesn't have to play out in the way it just did .... somebody could create a "nice digestible chunks" Corsera offering on "SM for awareness and fundraising", with case studies like CA, which would be useful illustration of points.
But the people who would sit through it and really consider the content are probably not the ones most prone to charging down the elephant trap ridden path of running a SM awareness/fund raising campaign with no experience, training, or hastily gathered expertise.
It is so easy to set up a group now. It used to be a real slog. And that slog opened your eyes to the potential for pit falls you hadn't considered. Not least cos you often had to go to techie forums to get techie help, where people would also be discussing the pitfalls of trying to herd cats with a taste for flaming pitchforks. So the "issues with membership" stuff came to your attention as part of the process of set up.
Not so much now. Click click you have your group. And because it all feels so easy and idiot proof, it lulls people into a false sense of security that any bugger can do it, and do it well.
I think if you could persuade The Oatmeal to do for the Dunning Kruger Effect what he did for the backfire effect in comic form (''tis fab, well worth a click) and there was a concerted effort to send both super mega viral that might help hit the human root of the issue.
I am very reactive. And massively impulsive. (.thank you ADHD for that "help" ). I am prone to the lure and symptoms of SMOGs. Both of those concepts above have acted like personal ballast for me. I go back and read about them quite regularly just to remind myself. I have kind of strapped them on my personal tool belt to try and get through life in a somewhat less "I'm a fuck up" fashion.
Given that (ADHD aside) I am pretty average, maybe they'd have much the same effect on most other people too. Perhaps them being more widely known and actively spread in digestible comic form (some of us have concentration issues, comic form is GOOD !
) would help limit the number of people with such high levels of susceptibility to falling face first into whatever the current outrage is ?