Moomin - the media here is always slanted toward "ritch bitch buys a child" in any intercountry adoption stories. You just probably don't notice the occassional stories because they're not famous people.
Most intercountry adopters won't give media interviews anymore as they've had their fingers burnt so often. Rarely mentioned is the 2-3 yr journey that it takes, the preparation and training, the criminal records checks, references, medicals and trawling through your innermost secrets and finances. And as a group we are probably more aware than most of the need to keep the children in touch with as much of their past/birth country as possible. Ultimately the British media disapprove of intercountry adoption and its such a small community (about 300 a year) that the general public are not aware of the misrepresentations.
Bit of a ramble there